TORONTO, June 21 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management portal,
Points.com (www.points.com) - is pleased to announce that Continental
Airlines, Inc. (NYSE: CAL) has redesigned the OnePass(R) Online Auction
(auction.continental.com), using technology developed by Points International
and its partner Truition.
"We offer an auction product that is extremely popular, both with loyalty
program members and operators," said Points CEO Rob MacLean.
"For the past five years, OnePass members have enjoyed using their miles
to bid for VIP experiences and exclusive items on the OnePass Online Auction,"
stated Kevin McKenna, Continental's Managing Director of Brand Marketing.
"Continental was the first airline to venture into online loyalty auctions
and, since 2002, members have enjoyed bidding on everything from major league
baseball tickets to a walk-on role in the Broadway production, Wicked. Our
redesigned auction site is second to none in the airline auction category ,
and gives us a unique opportunity to thank our customers for their loyalty,"
This is the fourth auction product launched by Points and Truition, and
other deals are in development.
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network, InterContinental Hotels Group's Priority Club(R)
Rewards, and S&H greenpoints. Redemption partners include Amazon.com(R) and
About Continental Airlines
Continental Airlines is the world's fifth largest airline. Continental,
together with Continental Express and Continental Connection, has more than
3,100 daily departures throughout the Americas, Europe and Asia, serving 144
domestic and 138 international destinations. More than 400 additional points
are served via SkyTeam alliance airlines. With more than 44,000 employees,
Continental has hubs serving New York, Houston, Cleveland and Guam, and
together with Continental Express, carries approximately 67 million passengers
per year. Continental consistently earns awards and critical acclaim for both
its operation and its corporate culture.
In 2006, Continental Airlines won its sixth J.D. Power and Associates
award since 1996. The carrier received the highest rank in customer
satisfaction among network carriers in North America in the J.D. Power and
Associates 2006 Airline Satisfaction Index Survey(SM). For the fourth
consecutive year, FORTUNE magazine named Continental the No. 1 Most Admired
Global Airline on its 2007 list of Most Admired Global Companies. Continental
was also named the No. 1 airline on the publication's 2007 America's Most
Admired airline industry list. Additionally, Continental again won major
awards at the OAG Airline of the Year Awards including "Best Airline Based in
North America" for the fourth year in a row, and "Best Executive/Business
Class" for the fifth consecutive year.
For further information:
For further information: For investor relations: Anthony Lam, Chief
Financial Officer, Points International Ltd., (416) 596-6382,
firstname.lastname@example.org, Corporate website: www.points.com/corporate; For
partnerships and other inquiries: Peter Lockhard, Senior Vice President
Partners, Points International Ltd., (416) 596-6392,