PointRoll Introduces Dynamic Data Services Division



    
    Industry Leader Builds Dedicated Team to Focus on Further Segmenting and
    Targeting Online Audience with Dynamic Rich Media Advertising
    

    CONSHOHOCKEN, Pa., Dec. 12 /CNW/ -- PointRoll, Inc., the leading
developer of innovative rich media technology solutions, today introduced
their expanded Dynamic Data Services division.  The new division was created
to help meet demand for the company's Dynamic Data ad units, which have been
increasingly embraced by PointRoll's advertiser clients over the past several
years as an effective way to boost sales.  The service includes proprietary
technology, advanced product-level reporting and a dedicated professional
services team that offers custom, user-relevant messaging and support to
agencies and advertisers.
    PointRoll's Dynamic Data service turns advertiser data into custom
targeted ads containing in-demand information such as local product inventory,
pricing and promotional offers, building on the success of the company's
PaperBoy product, which launched in November 2005.  Dozens of leading
retailers have leveraged PaperBoy's capabilities to deliver local store
circulars via rich media ads.
    PointRoll's service accepts data feeds in virtually any format and
converts them to a standard structure for application in rich media ads.
Proprietary logic is used to segment data based on geography or other
characteristics and display relevant information to users each time an ad is
served.  The service effectively generates hundreds of individual ads from a
single unit, delivering tailored results with minimal creative resources.
    PointRoll's Dynamic Data Services division works with clients throughout
the entire process, from data transmission and segmentation to creative
development and ad serving.  In addition, building on PointRoll's industry-
leading rich media reporting capabilities, the company has developed enhanced
product-level tracking, which enables advertisers to measure performance on
specific categories, products, brands or even SKU's within rich media ad
units.  This product-specific performance can be tied to resulting conversions
and sales on clients' web sites, providing advanced intelligence and
optimization opportunities for advertisers.
    "The possibilities with this platform are endless," said Chris Saridakis,
CEO, PointRoll.  "By working with our Dynamic Data Services division,
advertisers are able to connect with customers by incorporating user-specific
information online in an accessible, easy-to-use format.  The convergence of
dynamic content, user targeting and rich media interactivity results in a
highly positive brand experience, and ultimately, increased sales."
    PointRoll's Dynamic Data Services division has broad implications for a
host of industries, including:

    
    -- Automotive -- display local dealer inventory and pricing
    -- Entertainment -- display local movie showtimes or television broadcast
       schedules
    -- Retail/consumer goods -- display products, promotions and inventory
       specific to the viewer's region
    -- Travel -- display current fares originating from the viewer's location
    -- Real Estate -- display local listings, search by location
    
    "The PointRoll team has done a terrific job of advancing our on-line rich
media executions this year," said Jon Schulz, Digital & Direct Marketing
Manager for Ford Motor Company.  "We are constantly striving to deliver more
engaging and relevant on-line consumer experiences that ultimately drive more
traffic to our Ford and Lincoln Mercury dealers."
    Used in conjunction with any of PointRoll's ad formats, Dynamic Data
increases important metrics such as brand time and interaction rate by
providing relevant, actionable content within the ad unit.  In addition to
numerous retail clients, major automotive manufacturers are already leveraging
PointRoll's Dynamic Data Services to launch campaigns that display local
dealer inventory and pricing based on the user's location.
    
    About PointRoll
    
    PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:   GCI),
offers a solution to the limited performance of standard banner ads by
effectively bringing a mini-website to the user without requiring a click.
PointRoll's superior rich media technology and service enable advertisers to
connect with consumers by creating an interactive online environment that
generates conversion.  With interactive features such as streaming video,
polling, instant email, data collection and more, marketers can easily create
and deliver ads that build brand and drive sales.  The result: great creative
controlled by the user and improved ad effectiveness -- without the negative
experience associated with intrusive technologies.  Additionally, PointRoll
delivers comprehensive, real-time reporting that definitively illustrates
return on investment.  For more information, please visit www.pointroll.com.




For further information:

For further information: Suzanne Amarant, +1-267-558-1300, ext. 191, 
samarant@pointroll.com Web Site: http://www.pointroll.com

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POINTROLL, INC.

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Gannett Co., Inc.

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