Foresters announces $7 million partnership with non-profit KaBOOM!
to build playgrounds in US and Canada
TORONTO, ON & WASHINGTON, DC, June 2, 2011 /CNW/ - The more time a
family spends together at a community playground, the greater their
sense of family well-being, according to a recent study conducted by
Harris Interactive, and commissioned by Foresters™, a life insurance
provider committed to the well-being of families. The study includes
the views of close to 1,200 parents of 2-12 year-old children in Canada
to learn more about the role of community playgrounds in the current
state of family time and family well-being.
The study shows that time spent at a community playground is valuable to
Canadian families, with 85% of parents agreeing that spending more time at a playground
increases a family's sense of well-being. Almost unanimously, 94% of
parents agree that the more time a family spends together being active,
the better their sense of family well-being. Three-quarters also wish
their family had time to visit a playground more often.
Foresters has invested $7 million with KaBOOM!, a non-profit
organization dedicated to saving play, to build community playgrounds.
Over their 15 year lifespan, these playgrounds will provide more than
2.6 million children and their families with the opportunity to spend
quality time together. In addition to building playgrounds with
KaBOOM!, Foresters is a member of the Leadership Circle within the
KaBOOM! National Partner Program. National Partner program members
invest in programs which have a nation-wide impact on the health and
well-being of children and families.
"By building playgrounds, Foresters provides opportunities for families
to spend quality time together, playing, learning and having fun," said
Kasia Czarski, Chief Membership and Marketing Officer at Foresters.
"Over the next three years, Foresters has committed to building over 60
playgrounds throughout North America in addition to the 32 already
built prior to 2011."
In addition to promoting family well-being, the playgrounds KaBOOM!
builds help solve the Play Deficit, a national problem concerning the
physical and mental health of children. KaBOOM! is saving play by
working to ensure that every child has a great place to play within
walking distance of their home. KaBOOM! also virtually maps the
national state of play and advocates for great places to play.
KaBOOM! Founder and CEO Darell Hammond said, "KaBOOM! appreciates
Foresters support in our fight against Play Deficit. Not only is the
investment in playgrounds an investment in family well-being, but it's
also an investment in the long-term health and success of our
children. Today's kids aren't getting the play they need to develop
their bodies and minds, and Foresters understand that for children and
their families, play isn't a luxury, it's an absolute necessity."
This survey was conducted online within the United States, Canada and
the United Kingdom by Harris Interactive on behalf of Foresters between
January 10, 2011 and January 25, 2011 among a total of 3,500 parents of
2-12 year olds (1,103 in the United States, 1,197 in Canada and 1,200
in the United Kingdom). Data were weighted where necessary to key
demographic variables to bring them into line with their actual
proportions in the population. No estimates of theoretical sampling
error can be calculated. A full methodology is available.
Founded in 1874 as a fraternal benefit society, Foresters™ champions the
well-being of families through quality life insurance, unique member
benefits and inspiring community activities. Foresters shares its
financial strength with more than 835,000 members in the United States,
Canada and the United Kingdom. Unity Life of Canada‡, a wholly owned subsidiary of Foresters, represents Foresters in
Canada. For more information, please visit www.foresters.com.
Foresters™ is a trademark of The Independent Order of Foresters, a
fraternal benefit society, Toronto, Canada M3C 1T9.
‡ Unity Life of Canada, a Foresters company, is a wholly owned subsidiary
of The Independent Order of Foresters
KaBOOM! is the national non-profit dedicated to saving play. Children
today spend less time playing outdoors than any previous generation, a
fact that is having disastrous consequences on their health,
achievement levels, and overall well-being. To fight this Play
Deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM!
15 years ago in Washington, D.C. with a vision of creating a great
place to play within walking distance of every child in America. Since
then, KaBOOM! has mapped over 85,000 places to play, built almost 2,000
playgrounds, and successfully advocated for play policies in hundreds
of cities across the country. KaBOOM! also provides communities with
online tools to self-organize and take action to support play on a both
a local and national level. Headquartered in Washington, D.C., KaBOOM!
also has offices in Chicago and San Mateo, Calif. For more information,
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging
research, technology, and business acumen to transform relevant insight
into actionable foresight. Known widely for the Harris Poll and for
pioneering innovative research methodologies, Harris offers expertise
in a wide range of industries including healthcare, technology, public
affairs, energy, telecommunications, financial services, insurance,
media, retail, restaurant, and consumer package goods. Serving clients
in over 215 countries and territories through our North American,
European, and Asian offices and a network of independent market
research firms, Harris specializes in delivering research solutions
that help us - and our clients - stay ahead of what's next. For more
information, please visit www.harrisinteractive.com.
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