Planet People Announces Nationwide Availability of iQ, the World's First REFill(R) Technology Household Cleaners

REFill® cartridge system empowers consumers to cut plastic waste by 80%

TORONTO, April 11 /CNW/ - With Earth Day approaching, Planet People announced the nationwide availability of its awards winning iQ cleaning line today. The eco-friendly line of household cleaners, which allows homeowners to reduce plastic waste by 80 per cent, has now added Wal-mart and the Loblaw network of stores to its growing list of retailers.

Every year, consumers use and discard over a billion plastic cleaning containers - a habit that packs overburdened landfills and clogs waterways. Yet the majority of household cleaners are comprised of 95 per cent water and only five per cent cleaning solution.  The patented iQ REFill® (Reduced Environmental Footprint) reduces the plastic waste associated with traditional cleaners by 80 per cent by packing all the non-toxic cleaning concentrate into a small, recyclable cartridge. To make a bottle of cleaner, consumers just fill the re-usable iQ bottle with their own tap water and drop in the no mess REFill® cartridge.

Switching to three and a half inch REFills also eliminates the need to produce millions of full-sized plastic containers and then ship unnecessary water across the continent. "It takes an astounding gallon of crude oil to make just 29 bottles of household cleaner and even more to transport it across the country or continent," said Eric Green, president of Planet People. "For a product that is 95 per cent water, the costs to the environment - and to the consumer - just don't add up.  We created iQ to combat the excessive waste and cost of traditional cleaners, designing something that is easy to use, easy on our planet and 25 per cent less expensive than conventional cleaners."

Made from plant based and ecologically sustainable ingredients, the iQ line includes four non-toxic cleaning solutions:  iQ's All-Purpose Cleaner, iQ's Glass Cleaner, iQ's Bathroom Cleaner and iQ's Floor Cleaner. In third-party testing, iQ products performed as well or better than other leading brands in the category and are 100 per cent performance guaranteed.

The iQ line is already recognized internationally for its innovative design. In December 2010, iQ was awarded the coveted "Best Green Packaging" designation by the Green Awards, a global awards program honoring the world's leading sustainably-focused companies.  Over 1,500 retailers across North America already carry the innovative cleaners.

The iQ Starter Kit, which includes a spray bottle with cleaning solution and one REFill® cartridge, retails for approximately $5.49. REFill® replacement cartridges retail for approximately $2.49 each. iQ cleaners come in light fragrances like Green Tea, Bamboo Berry, Nectarine Plum and Papaya Mango.  For more information on the iQ line of eco-friendly cleaners, please visit www.iqclean.com.

About Planet People™
Planet People, a division of Siamons International Inc., is a manufacturer of innovative, sustainable products that offer high-performance cleaning to consumers and professionals. The company's brand portfolio includes Concrobium Mold Control®, Gloves Off® and iQ®. For more information about Planet People, please visit www.planetpeopleco.com.

About iQ®
The iQ cleaning system is a revolutionary approach to cleaning, combining the most advanced green cleaning formulas with a new packaging system that dramatically reduces excess plastic and waste. iQ products are available in Canada at Wal-mart, Loblaws, London Drugs, Whole Foods and a number of natural food retailers.  For more information on iQ cleaning products, please visit www.iqclean.com. To view the most recent TV commercial visit http://www.youtube.com/watch?v=e6h_PCgv7So‏

/NOTE TO PHOTO EDITORS: The photo accompanying this release is also available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Planet People

For further information:

Laura Stratton
Strattco PR
905-841-6797
lauraleastratton@strattco.com

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