Planet Hollywood Resort & Casino Unveils the Ultimate Las Vegas Entertainment Luxury Destination



    New Resort & Casino Features State-of-the Art Casino Floor, Award-Winning
    Restaurants, Leading Entertainment Shows, Comprehensive Shopping
    Experience and the Most Exclusive Nightlife On The Strip

    LAS VEGAS, April 17 /CNW/ -- Planet Hollywood is proud to announce the
arrival of the new Planet Hollywood Resort & Casino, a fully renovated
entertainment and luxury destination on the former site of the Aladdin, in the
heart of the legendary Las Vegas Strip. The unprecedented head-to-toe
renovation is retro-chic.  From the floor to ceiling Swarovski crystal
chandeliers in the glamorous lobby, to the cutting edge casino floor with
majestically high ceilings and architectural touches that are unrivaled in the
city, the resort is positioning itself as one of the major players on the
Strip.

    (Photo:  http://www.newscom.com/cgi-bin/prnh/20070417/NYTU163 )

    Plans for the complete re-branding of the resort were revealed today and
include a highly anticipated group of restaurants, lounges, nightclubs, live
shows and retail partners by Robert Earl, co-chairman of Planet Hollywood
Resort & Casino.
    "Here we are, standing in the ultimate location in Las Vegas, in the
center of the Las Vegas Strip to unveil Planet Hollywood Resort & Casino,"
said Robert Earl, co-chairman. "This project is the fulfillment of a dream,
and I am very proud to say that the Planet is rising!"
    The new Planet Hollywood Resort & Casino offers guests the ultimate VIP
experience with 2,600 movie-themed rooms and suites, as well as the chance to
immerse themselves in the elite world of celebrity and Hollywood culture.  The
resort boasts the latest in technology with 5,000 Panasonic high definition
plasma televisions in the public areas and guest rooms, including over 250 hi
def plasmas on the main casino floor, an expansive gaming area with all the
hottest table games, slot machines, newly opened poker room and, opening this
summer, a state-of-the-art Pink's Race and Sports Book Lounge serving
authentic hot dogs from LA's famous Pink's.
    Award-winning restaurants are featured throughout the property offering
world-class cuisine to satisfy any cravings. Opening this summer Strip House,
one of New York's most acclaimed upscale steakhouses; KOI a celebrity favorite
from Los Angeles; Yolos, a quirky, neon Mexican restaurant; traditional
Italian fare from Alfredo of Rome; and for quick treats like sandwiches and
salads on the run, Earl of Sandwich is schedule to make its Las Vegas debut.
Already open on the casino floor for early morning breakfast, late night
munchies and everything in-between, the new 24 hour sexy coffee shop, Planet
Dailies and favorites such as P.F. Chang's China Bistro and the acclaimed
Spice Market Buffet are always crowd pleasers.
    Nightlife at Planet Hollywood Resort & Casino is certain to keep the
party going with new meeting spots including the Extra Lounge with
entertainment and the most current celebrity happenings named for the
entertainment news magazine that has its exclusive Las Vegas headquarters on
property; Heart Bar, located in the center of the casino floor is quickly
becoming the hot spot to enjoy cocktails and rendezvous with friends; and,
three projects from South Beach Miami's hottest club operators including,
Living Room a sexy lounge; opening soon, Prive nightclub and, later in the
fall, a third, soon-to-be- announced club from the Opium Group.
    Entertainment at Planet Hollywood Resort & Casino offers a variety of
unique standing productions as well as special events.  At the 7,000 seat
newly renovated Theatre for the Performing Arts or at the 1,500 seat brand new
Showroom guests can enjoy headline concerts, the all new, highly anticipated
The Beauty of Magic starring magician Hans Klok and featuring guest superstar
Carmen Electra and an original production of Stomp Out Loud from the creators
of Stomp.
    Planet Hollywood Resort & Casino creates dream Las Vegas weddings in The
Chapel, a romantic setting for couples to tie-the-knot and fulfill their
desires for their most treasured day. For larger affairs and meetings, the
resort has over 75,000 square feet of meeting space including an impressive
Grand Ballroom and a full service business center.
    Pampering is an important part of the entire Las Vegas experience and the
Planet Hollywood Spa by Mandara has all you need to treat yourself to the
ultimate in Hollywood indulgences. With specialty massages, exotic facials,
body treatments to relax and invigorate the body and spirit, a fitness center
and a full range of hair, nail services and make-up application, there is
something for everyone at the spa. If tanning and swimming are more your
style, the pool deck on the sixth floor of the resort has two over-sized
pools, hot tubs, plenty of lounge chairs for relaxing and a seasonal cafe
featuring al fresco dining.
    Las Vegas is known for great shopping experiences and guests looking for
retail therapy will not be disappointed.  The retail shops located in the
hotel lobby include Hollywood Obsessions for memorabilia collectors, and PH
The Store offering the latest in Planet Hollywood gear and sundries.  Miracle
Mile Shops at Planet Hollywood with over 170 unique retailers and dining
offerings is situated within the main resort complex. Soon guests and shoppers
will have access to world famous Trader Vic's for dining and sipping their
trade-mark cocktails; Hawaiian Tropic Zone will feature an inventive menu with
a tropical flavor; the first-ever Las Vegas H&M and, already open, a four
story Urban Outfitters full of funky and trendy clothing and items for the
home and body.
    On the Southeast corner of the property construction is underway for the
Planet Hollywood Towers by Westgate, set to open in 2009. A soaring glass
tower at fifty stories high, Planet Hollywood Towers by Westgate will feature
1200 luxuriously appointed vacation villas and 28 exclusive penthouse suites
with 3.2 million square feet of living space, an exotic tropical pool complete
with sandy beach and private cabanas, an elite 46th floor pool for the
exclusive penthouse suites, a world class fitness facility, restaurants, and
meeting space.

    ABOUT PLANET HOLLYWOOD RESORT & CASINO
    Planet Hollywood Resort & Casino is a joint venture partnership involving
Robert Earl, Founder and CEO of Planet Hollywood International Inc, Bay
Harbour Management LLC, and Starwood Hotels & Resorts Worldwide Inc and is a
member of the Starwood Preferred Guest program.  For more information log onto
www.planethollywoodresort.com.





For further information:

For further information: Amy Sadowsky, +1-702-785-9155,
Asadowsky@planethollywood.com, or Andrea Roqueni, +1-702-785-9157,
ARoqueni@planethollywood.com, both of Planet Hollywood Resort & Casino; or
Jose Martinez of Freud Communications, +1-323-866-6060,
Jose.Martinez@freud.com; Web Site: http://www.planethollywoodresort.com

Organization Profile

PLANET HOLLYWOOD RESORT & CASINO

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