Placing account professionals a "natural move" for feisty Canadian company



    TORONTO, Oct. 9 /CNW/ - When 27 year old Mandy Gilbert left her job at a
giant international staffing firm in 2002, she gave up a great income to
pursue a visionary dream. Her years on the front lines of creative staffing
had taught her that a better, more flexible and personalized approach was
needed to match truly outstanding creative professionals with forward thinking
companies in todays competitive and knowledge driven market.
    "It was really scary at first" Mandy recalls. "I just took out an
8000 dollar personal loan to open a small office in Toronto, and that's where
Creative Niche Inc. began." Today Mandy's company is a rapidly growing
multi-million dollar + business with 19 knowledgeable staffing pros on board,
and a terrific reputation with agencies and corporate clients alike.
    "With this success in mind, launching a new business line focused solely
on account roles within agencies and corporate marketing departments is a
natural move for us," Mandy explains. "Sure, we've placed some wonderful
people in account roles over the years, but with our consummate understanding
of every aspect related to creative communications, marketing, design and
interactive media, I felt it was time to put a dedicated focus on account work
along with our other services. So I set out to get the best people to lead the
charge!"
    Craig Hodges, who joined the company on October 1st, brings 10 years of
account management experience in both marketing and advertising environments,
a bright analytical mind and a true entrepreneurial spirit. Craig will be
spearheading the business development thrust, related to account placements
with new and existing clients.
    Tanya Scholes, who joined Creative Niche on September 17th, also has a
solid background ranging from roles as account director to marketing manager
on the agency and client side. She will be focusing on ensuring excellence in
the recruitment of account candidates, as well as managing new client
accounts.
    As Mandy puts it, "with these two experts joining our team, we'll be in a
position to offer very extensive account placement services."





For further information:

For further information: For media interviews or further information,
contact Craig Hodges, craig@creativeniche.ca, (416) 360-3893 Ext. 243

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CREATIVE NICHE INC.

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