Place Montréal Trust welcomes the downtown flagship store of trendy fashion
retailer StyleXchange

MONTREAL, April 20 /CNW Telbec/ - The team of Place Montréal Trust, a downtown shopping centre owned and operated by Ivanhoe Cambridge, is happy to announce the upcoming grand opening of StyleXchange's newest location, on April 24. The open-concept store, complete with 30-foot-high ceilings, will be located on the McGill College Avenue side of the property, giving the renowned fashion retailer a spectacular view overlooking one of Montreal's most dynamic streetscapes, just north of Sainte-Catherine Street.

"The new StyleXchange at Place Montréal Trust will be the perfect complement to the retail mix we provide consumers," said general manager Debbie Ruel. "StyleXchange will join the already strong lineup that makes Place Montréal Trust one of the city's choice shopping destinations, with such well-known names as Zara, Mexx, Winners, Indigo and Omer De Serres, along with our newest arrivals, Inglot and Dumoulin Électronique."

StyleXchange boasts a trendy, youthful selection of affordably priced unisex apparel, footwear and accessories with distinctive urban flair, including such popular men's and women's brands as Diesel, True Religion, Dom Rebel, Juicy Couture, Miss Sixty, J. Lindeberg, Rock & Republic, 7 for all mankind, Energie, G-Star, Triple 5-Soul, Jack & Jones, Fornarina, Motel 77, Matt & Nat, Michael Kors and Mackage, as well as its exclusive Numero in-house brand.

"We are very proud of our Place Montréal Trust store, which represents the culmination of seven years of work," said Mark Batchoun, president of StyleXchange. "With its incomparable visibility, innovative design and one-of-a-kind concept, this new location is undeniably our flagship location in the downtown area. We have pulled out all the stops to make this a must-visit destination in downtown Montreal that will help further strengthen the StyleXchange brand."

About Place Montréal Trust

Place Montréal Trust stands in the very heart of Montreal, and attracts over 15 million visitors a year. Located at the intersection of the major commercial thoroughfare, Saint-Catherine Street, and the prestigious McGill College Avenue, Place Montréal Trust accesses the two busiest Metro stations in the underground city within a city. It is home to 75 stores and restaurants, of which several are large spaces occupied by well-known brands such as La Vie en Rose & Compagnie, Mexx, Zara, Winners, Omer DeSerres, Indigo and, since spring 2007, a brand-new StyleXchange.

About StyleXchange

StyleXchange is an innovative and sought-after retailer dedicated to showcasing the latest fashions trends. An undisputed leader in the Montreal and Toronto markets, StyleXchange offers an impressive selection of jeans, leading European brands and certain collections exclusive to Canada. StyleXchange is the preferred point of sale for Diesel in Canada and also specializes in Energie, Miss Sixty, True Religion, Dom Rebel, J. Lindeberg, Rock & Republic, 7 for all mankind, G-Star, Triple 5-Soul, Jack & Jones, Fornarina, Motel 77 , Michael Kors, Mackage and Matt & Natt handbags - in addition to its popular in-house brand, Numero. Besides this new location, StyleXchange operates stores at Fairview Pointe-Claire, Rockland and Place Versailles in Montreal and at 181 Yonge Street in Toronto.

SOURCE Ivanhoé Cambridge

For further information: For further information: Élise Bérard, Marketing Manager, Place Montréal Trust, (514) 843-8000, eberard@ivanhoecambridge.com, www.placemontrealtrust.com


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