Pizza Pizza launches "Cash is King" contest



    $500 cash awarded daily to promote online ordering

    TORONTO, Jan. 12 /CNW/ - With the end of the holiday season, Canadians
are eager to find new ways to save money - or even better - to win money. In
answer to this call, and to help Canadians cope with the recent economic
climate, Pizza Pizza launches a special promotion, Cash is King, where $500 is
awarded to customers in a daily cash draw.
    Each day, beginning January 12 through February 15, one lucky customer
will be selected and will win $500. The contest coincides with the launch of a
new website and online ordering system. Customers ordering through Pizza
Pizza's new website at www.pizzapizza.ca will be automatically entered into
the draw.
    "The timing of our website redesign, especially when supported by such a
wide-scale giveaway incentive, could not be better," said Pat Finelli, chief
marketing officer at Pizza Pizza. "This type of promotion shows customers our
commitment to helping their dollars go further - a model we've followed since
1967."
    The new online ordering system offers convenience and options unmatched
in the Canadian pizza segment. Users are able to create profiles based on
eating occasions, such as "My Poker Night Order" or "My Hockey Team Order",
retrieve past orders, browse the Pizza Pizza menu, or customize their own
pizzas choosing from a variety of crust options, sauces and over 30 toppings.
The new website also allows for orders to be placed up to seven days in
advance.
    "We are constantly looking at ways to enhance our customers' dining
experience," remarked Finelli. "The new online ordering system is a great
example of this as it gives customers greater control and flexibility over
personalizing their orders."
    The overall website, completed in partnership with VisionMax, a leading
IT solutions provider, offers a fresh new look, engaging interface, softer
colour palate and offers a more intuitive navigation.

    About Pizza Pizza

    Founded in 1967, Pizza Pizza is an industry pioneer and Canada's number
one pizza chain. With the 2007 acquisition of Pizza 73, a leader in western
Canada, Pizza Pizza operates more than 600 traditional and non-traditional
restaurants coast to coast. Pizza Pizza has introduced numerous innovations
such as whole-wheat, multi-grain dough, a gluten-free crust and the
elimination of industrially-added trans fats from all menu items. Through the
years, the company has been a loyal supporter of community groups, helping to
organize fundraisers, sponsoring events and supporting local projects at the
corporate and franchise level.




For further information:

For further information: Kathleen Stelmach, Torchia Communications,
Tel.: (416) 341-9929 Ext 227, Kathleen@torchiacom.com; Jason Chapman, Torchia
Communications, Tel.: (416) 341-9929 Ext 224, Jason@torchiacom.com

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PIZZA PIZZA LIMITED

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