MOSCOW, May 31, 2011 /CNW/ - Ventech, Kite Ventures, and TA Ventures,
venture capital funds, have invested $5mln into Pixonic, social network
games publisher. These investments will be used to publish new games in
social networks through the company's own PixAPI platform.
Three major venture capital funds with a history of successful Internet
startup investments are placing $5mln of funds into Pixonic, global
social network games publishers. It's the second round of investments
for Pixonic, which raised $1mln last year.
"Social network games are a very promising market, and we're confident
about its fast growth. Pixonic's global ambitions appeal to us, and
we're sure it's a successful model," says Alan Caffi, General Partner
The company's management has vast and successful experience in internet
businesses and social game publishing in particular: Pixonic's
producers have been involved in the publishing of over 50 games, and
the company's CEO, Elena Masolova, is a co-founder of Groupon Russia
(previously known as Darberry), one of the most successful startups in
Russia, sold to Groupon Inc. in 2010. In 2011, Elena was listed in the
Forbes Russia Top-30 internet entrepreneurs.
"We see a huge potential at this market," says Elena Masolova, Pixonic
CEO. "Our recent research shows that the DAU of social networks other
than Facebook exceeds the latter's daily playing audience. By entering
other social networks, game developers can easily increase their income
by three or four times. And we'll help them to do that."
Pixonic has been developing very fast. PixAPI platform was launched in
December 2010, and in spring 2011 the company was included into top-100
European startups by RedHerring. The Company has already launched over
30 games by 17 studios in 13 social networks across 7 different
countries and has agreements to publish selected Mail.Ru Group social
games outside Russia and publish Alawar social games globally. One of
the company's hits is Lil' Brownies. The game has already been launched
in 12 major social networks and has reached more than 6.5 mln
installations, with the active daily audience of slightly less than 1
The investments raised will be used to publish games in popular social
networks, including Facebook, through PixAPI. Furthermore, fast
integration into social networks, game localization and promotion,
community management and payment system remain among the prime
advantages for developers working with Pixonic.
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