Pink M&M's(R) - More Candy and a Bigger Contribution to the Canadian Breast Cancer Foundation



    TORONTO, Oct. 4 /CNW/ - Pink M&M's candies have returned to Canadian
retail shelves this year with a new look and lots more of the world's
favourite chocolate candy. The completely redesigned package now weighs in at
290g, 20 percent more than in previous years. M&M's is also doubling its per
bag contribution to the Canadian Breast Cancer Foundation this year, from 25
cents to 50 cents.
    Since the introduction of Pink M&M's in 2005, the world's most popular
candy brand has contributed $300,000 to the Canadian Breast Cancer Foundation.
This year alone, M&M's is hoping to match that contribution, and add another
$300,000 to the cause. This represents a combined contribution of $600,000,
with a goal of reaching $1 million by 2008.
    "The M&M's brand is committed to a long-term partnership with the
Canadian Breast Cancer Foundation," says Christine Parent-Inch, M&M's Senior
Brand Manager for Canada. "Although the M&M's brand is the largest everyday
chocolate contributor to the Canadian Breast Cancer Foundation, Pink M&M's
candies are also intended to be a simple consumer touch point to remind
Canadians about this very important cause."
    For a limited time only and while supplies last, Pink M&M's candies will
be available in both the popular milk chocolate and peanut varieties. The
suggested retail price for the 290g package is $3.99.
    "The Canadian Breast Cancer Foundation is grateful for the support of
champions of the cause like Pink M&M's to help our vision of creating a future
without breast cancer," says Mark Hierlihy, Director of Development, Canadian
Breast Cancer Foundation, Central Office. "Mars Canada, with its Pink M&M's
candies, is a valued partner of the Foundation in support of a cause that is
so important to Canadians."

    About M&M's

    M&M's have consistently been a consumer favourite since they were first
introduced in 1941. In Canada, M&M's are produced and sold by Mars Canada
Inc., headquartered in Bolton, Ontario. Mars Inc. is one of the world's
largest confectionary manufacturers.

    About the Canadian Breast Cancer Foundation

    As the leading volunteer-based organization dedicated to creating a
future without breast cancer, the Canadian Breast Cancer Foundation works
collaboratively to fund, support and advocate for innovative breast cancer
research, meaningful education and awareness programs, early diagnosis and
effective treatment, and a positive quality of life for those living with
breast cancer.





For further information:

For further information: visit www.pinkmms.ca, www.cbcf.org or for
images contact: Laura Cochrane, LexPR Canada, (416) 542-9140 ext. 3361,
lcochrane@lexpr.com

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