Pink is the new black! Canadians rethink breast cancer with help from TELUS



    Rethink Breast Cancer receives contribution from sales of the new pink
    BlackBerry(R) Pearl(TM) 8130 Smartphone, available only at TELUS

    TORONTO, Feb. 5 /CNW/ - TELUS today announced the launch in Canada of the
new pink BlackBerry(R) Pearl(TM) 8130 Smartphone. To celebrate the launch of
this fashionable device from Research In Motion, TELUS is also pleased to
announce its involvement with Rethink Breast Cancer, currently contributing
$25 to the organization from the sale of every pink BlackBerry Pearl 8130.
    Rethink Breast Cancer is a bold and innovative charity that supports
young people affected by and concerned about breast cancer through education,
research and support programs. With a new approach and positive style of
communicating, the organization is well-known across the country for using
creative and unconventional ways to engage women and men who haven't responded
to traditional charitable appeals.
    "Working with Rethink Breast Cancer allows TELUS to give where we live
and reach out to young Canadians in communities across our country whose lives
are touched by this devastating illness," said Tammy Scott, vice-president
Marketing Communications at TELUS. "Our TELUS team members give generously to
the fight against breast cancer with both their time and their money. And now
we are very proud to offer our customers the chance to get behind this
important cause as well. TELUS will currently contribute $25 to Rethink Breast
Cancer for every pink BlackBerry Pearl 8130 purchased. If we work together we
can all rethink breast cancer and win."
    "The pink BlackBerry Pearl 8130 combines function and fashion - something
that helps any woman look smart, all while supporting breast cancer research,"
said Mary-Jo DeCoteau, Executive Director, Rethink Breast Cancer. "But as
important as it is to look smart, we also want women to be smart about their
breast health. Women don't have to have a fancy routine for breast
examination, but they should be familiar enough with their bodies that they
notice any change."
    Recent survey results from TELUS - Angus Reid showed that women are more
likely to take advantage of email to organize their social life. The pink
BlackBerry Pearl 8130 from TELUS is the perfect choice, which will not only
help them show their support for the breast cancer cause, but will also give
them the freedom to keep in touch with the important people in their lives and
manage their busy schedules all while looking absolutely smart.
    The pink BlackBerry Pearl 8130 from TELUS includes a special edition pink
chameleon wallpaper, a two megapixel camera with flash and video capture
capability. The ultimate communication device, the pink BlackBerry Pearl 8130
offers many of today's essential communication features to stay in touch while
on-the-go including phone, e-mail, web browser, text messaging, instant
messaging, calendar, and more.
    For access to these great features and mobile data at broadband-like
speeds, the pink BlackBerry Pearl 8130 operates on Canada's fastest
coast-to-coast mobile network. Whether sending photos from a night on the
town, staying connected to friends via Facebook or exchanging emails, the EVDO
network takes the wait out of accessing data while enjoying life where it
happens rather than having to be tied to a computer.
    The pink BlackBerry Pearl 8130 is available from TELUS for as little as
$99.99 on a three-year contract or $499.99 without a contract.
    For more information about the pink BlackBerry Pearl 8130 Smartphone and
TELUS' participation in this project with Rethink Breast Cancer, please visit
www.telusmobility.com/pinkpearl.

    About TELUS

    TELUS (TSX: T, T.A; NYSE:   TU) is a leading national telecommunications
company in Canada, with $9 billion of annual revenue and 11 million customer
connections including 5.4 million wireless subscribers, 4.4 million wireline
network access lines and 1.2 million Internet subscribers. TELUS provides a
wide range of communications products and services including data, Internet
protocol (IP), voice, entertainment and video. Committed to being Canada's
premier corporate citizen, we give where we live. Since 2000, TELUS and our
team members have contributed more than $91 million to charitable and
non-profit organizations and volunteered more than 1.7 million hours of
service to local communities. Eight TELUS Community Boards across Canada lead
our local philanthropic initiatives. For more information about TELUS, please
visit www.telus.com.

    About RETHINK Breast Cancer

    Rethink Breast Cancer is an innovative charity that reaches out to young
people concerned about and affected by breast cancer. By taking a breakthrough
approach to all aspects of breast cancer - medical research, support, public
awareness and fundraising - Rethink Breast Cancer is expanding support for the
cause. Rethink has brought together some of Canada's leading scientists to
develop a much needed research program focused on cultivating the talent of
new young researchers. To find out more about Rethink Breast Cancer, visit
www.rethinkbreastcancer.com.




For further information:

For further information: TELUS Media Relations: Anne-Julie Gratton,
(416) 279-8522, aj.gratton@telus.com; Rethink Breast Cancer: All breast cancer
related inquires: MJ DeCoteau, (416) 920-0980 ext. 232; All marketing,
sponsorship and promotions inquires: Alison Gordon, (416) 920-0980 ext. 223

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