Photo, Video and Interview Opportunities at Gaming Invasion '07 - September 21 to 23



    Capture the craze of Halo 3 multiplayer as Toronto gamers have the first
    chance to play it at Gaming Invasion '07 and catch the excitement of
    Rock Star Supernova's Lukas Rossi as he performs at Yonge-Dundas Square

    TORONTO, Sept. 17 /CNW/ -

    
    What: Best Buy presents Gaming Invasion '07, a 3-day weekend celebration
          of interactive entertainment at Yonge-Dundas Square. Last year the
          event saw more than 12,000 excited gamers attend. With the
          expansion of this year's event, organizers expect more than
          20,000 to visit the Square over the weekend.

          This massive event will be the destination for gamers to discover
          the latest in next generation gaming hardware and software and have
          the first opportunity to play Halo(R) 3 multiplayer. Halo 3 is the
          highly anticipated third chapter of the revolutionary Halo
          franchise available exclusively for the Xbox 360(TM) video game and
          entertainment system and the biggest entertainment release of 2007.

          Lukas Rossi, the Canadian singer and winner of the TV reality show
          contest Rock Star: Supernova will be at Yonge-Dundas Square on
          Saturday to play the hugely popular Guitar Hero(TM) game, sign
          autographs and perform for his fans. Wristbands for the autograph
          session will be available at the Bay and Dundas Best Buy store for
          the first 100 fans that line up before 10:00 am on Saturday.

          $5,000 will be awarded to the Canadian Champion at the
          Playstation(R) Players Cup finals Saturday afternoon. The finals
          will include 8 regional winners from across the country that will
          complete in a Motorstorm(TM) game challenge. Further details on
          Playstation(R) Players Cup can be found at
          www.BestBuy.ca/playerscup.

          Throughout the weekend, Best Buy will be raffling off hourly
          prizing and hosting daily tournaments with fantastic prize packs.
          Those attending can also enter for a chance to win one of 50
          interactive stations from the event - a package that includes a
          32" LG widescreen LCD HDTV, a Sonax flat-panel TV stand and a
          gaming console. Details on giveaways will be available at the
          event.

    Potential Photo/Video/Interview Opportunities:

      -  B-roll footage of consumers interacting with the latest and greatest
         entertainment technology

      -  Interviews and consumer reviews with gamers experiencing the Halo 3
         game for the first time

      -  Footage of Playstation(R) Players Cup finals and awarding of $5,000
         grand prize

      -  Potential interview opportunities with Players Cup Champion

      -  Interviews with Best Buy spokesperson on Gaming Invasion '07 event
         and consumer electronics/entertainment product stories

    When: Media Interviews/Opportunities as follows:

         Friday, September 21 -- 3 pm - 9 pm
         First time to play Halo 3

         Saturday, September 22 -- 6:15 pm - 8 pm
         Lukas Rossi visit (performance expected to take place at approx.
         7:40 pm)

       Open to the Public:

         Friday, September 21 -- 3 pm - 9 pm
         Saturday, September 22 -- 12 pm - 8 pm
         Sunday, September 23 -- 12 pm - 6 pm

    Where: Yonge-Dundas Square, Toronto

    Who: Media attending event are asked to please check in at media table
         located outside of the tent when they arrive.

    




For further information:

For further information: Media Contacts: Heather Seabrook, Best Buy,
(604) 412-1011 or hseabrook@bestbuycanada.ca; Dianna Eakins, Eakins
Communications, (905) 333-4208 or eakinscomm@cogeco.ca

Organization Profile

BEST BUY CO., INC.

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