Photo Opportunity: Brita to celebrate Earth Month by giving away 3,600 free Brita pitchers!



    TORONTO, April 22 /CNW/ - It's Earth Month and Brita wants to help
Torontonians go green. That's why Brita and their FilterForGood team will be
at Yonge-Dundas Square on April 22. In celebration of Earth Month they will be
giving away 3,600 Brita pitchers, making it even easier for Torontonians to
make the switch from bottled water to filtered tap water in a refillable
bottle.
    Brita ambassadors will also be onsite to encourage Torontonians to take
the FilterForGood pledge to reduce their bottled water waste. And to help
inspire Canadians to go green, Brita is creating an 8 ft tall x 72 ft wide
visual display that spells 'FilterForGood' made out of Brita pitchers.
    FilterForGood is a campaign to help educate Canadians about the impacts
of bottled water waste. Since FilterForGood launched last spring, thousands of
Canadians have taken the online pledge to reduce their bottled water waste by
more than an estimated 12 million bottles and counting. For more information,
visit www.FilterForGood.ca

    
    What:   Join Brita at Yonge-Dundas Square in celebration of Earth Month
            -  To help Torontonians go green and save green, Brita is giving
               away a total of 3,600 pitchers(*)
            -  Check out the 72 feet wide by 8 feet tall visual display
               spelling Filter For Good - made out of Brita pitchers

    When:   Wednesday, April 22, 2009
            -  1:00 p.m. - 6:00 p.m.

    Where:  Yonge-Dundas Square (corner of Yonge and Dundas)

    -------------------------------------------------------------------------
    (*) For a limited time only. While supplies last.
    





For further information:

For further information: about the event, or to schedule an interview,
please contact: Noor Marzook/David Kelly, Edelman, (416) 979-1120 x 239/352,
Noor.Marzook@edelman.com/David.Kelly@edelman.com

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