Photo Advisory - 19th Century Reenactment Brings the First Barrels of Wiser's(R) Red Letter Whisky to the LCBO



    TORONTO, Oct. 15 /CNW/ - Today, J.P. Wiser (as he would have appeared
150 years ago) will be delivering the first cases of Wiser's(R) Red Letter
Whisky to the LCBO. A single-horse drawn carriage, with full police escort,
will make its way down Yonge Street to hand over this extremely limited
edition whisky in commemoration of the 150th anniversary of Wiser's(R).
Wiser's(R) Red Letter Whisky is modeled after J.P. Wiser's original Red Letter
Rye, and is the closest thing to a 19th century whisky that one could ever
hope to experience in the 21st century.

    
    PHOTO/VIDEO OP: J.P. Wiser arrives by horse and carriage to deliver the
    first barrels of Wiser's(R) Red Letter Whisky to the LCBO.

    WHEN:   Monday, October 15th, 2007
            11:30 AM

    WHERE:  LCBO store No. 217
            2 Cooper Street (at Queen's Quay), Toronto

    WHO:    J.P. Wiser, Wiser's(R) Whisky Founder
            Con Constandis, President and CEO, Corby Distilleries Limited
            Bob Peter, President and CEO, LCBO
            Michael Booth, Wiser's(R) Brand Ambassador
    

    About Wiser's(R) Red Letter Whisky:

    J.P. Wiser's(R) Red Letter Whisky is a very limited edition super-premium
Canadian Whisky. Each bottle is numbered and hand signed. Modeled after J.P.
Wiser's(R) original Red Letter Rye, this whisky is a blend of different
Wiser's(R) whiskies aged at least 10 years, and then finished for 150 days in
virgin white oak casks.





For further information:

For further information: Melanie Turner - Harbinger, (416) 960-5100 x
224, mturner@harbingerideas.com

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WISER'S WHISKY

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