SHANGHAI, Oct. 15 /CNW/ -- On Monday, LeBron James was at a consumer
event in Shanghai with Mark Parker, President and CEO of Nike, Inc. to launch
his LeBron V China colorway, which hits retail stores on Tuesday across China.
LeBron's newest ad campaign launches this week in China. Nike is China's
leading athletic brand, representing about a third of the market and
significantly ahead of the nearest competitor. Nike leads the market in
basketball and football (soccer) -- the two most popular sports among Chinese
youth. Nike athletes such as Kobe Bryant and LeBron James are extremely
popular in China, which is the most important basketball market in the world
outside of the United States.
Caption: Nike, Inc. President and CEO Mark Parker and USA Basketball
superstar LeBron James show the just launched Zoom LeBron James V China
Edition in Shanghai
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