Phillips-Van Heusen Corporation In Licensing Agreement With Gemini Cosmetics To Introduce IZOD Fragrances



    First Fragrance From IZOD To Launch Spring 2008

    NEW YORK, March 19 /CNW/ - Phillips-Van Heusen Corporation (NYSE:  PVH) and
Gemini Cosmetics, Inc. announced today that they have entered into a license
agreement under which Gemini Cosmetics will market and distribute fragrances
for men and for women under PVH's IZOD brand.

    The IZOD brand's recognizable active lifestyle inspired design approach
will be interpreted for the first time for the beauty industry by Gemini
Cosmetics. Fragrances are the latest addition in the continued expansion of
IZOD brand lifestyle product offerings, which currently cover over twenty
categories, including men's, women's and children's dress and casual apparel,
accessories, intimates, soft home goods and ophthalmic eyewear.

    The new IZOD fragrances will capture the energy and vitality of the
active lifestyle that has made the IZOD brand a household name for years. A
men's fragrance will launch in Spring 2008. A women's fragrance will follow.
The fragrances will be targeted for distribution at major department stores
and specialty stores nationwide.

    "We, at Gemini Cosmetics, are excited by the opportunity of working
closely with such a visionary company as PVH on developing IZOD Fragrances,"
remarks Frank Fazzinga, Chairman, Gemini Cosmetics. "The vital, active
lifestyle image of the IZOD brand will be an excellent complement to our
existing brand portfolio."

    According to Robert Rumsby, Chief Operating Officer, Gemini Cosmetics,
"In store, the look of IZOD fragrances category will be bold and dynamic. The
brand's energy, color and sport inspiration will translate well to fragrances
we know will appeal to men and to women."

    "We are excited at the prospect of developing fragrances with Gemini that
capture the IZOD brand lifestyle," Allen Sirkin, President, COO, PVH. "Gemini
has a proven track record in the fragrance industry. We believe their team has
the strength and vision to create a fragrance that appeals to consumers who
live this casual, contemporary lifestyle."

    About Phillips-Van Heusen

    Phillips-Van Heusen Corporation is one of the world's largest apparel
companies. It owns and markets the Calvin Klein brand worldwide. It is the
world's largest shirt and neckwear company and markets a variety of goods
under its own brands, Van Heusen, Calvin Klein, IZOD, Arrow, Bass and G.H.
Bass & Co., and its licensed brands Geoffrey Beene, Kenneth Cole New York,
Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria,
BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump
Signature Collection, JOE Joseph Abboud, Tommy Hilfiger and Perry Ellis. For
more information visit http://www.pvh.com/

    Gemini Cosmetics

    Gemini Cosmetics is dedicated to developing fragrance brands that are
relevant and compelling to today's consumers. IZOD Fragrances will be the
newest addition to Gemini Cosmetic's stable of brands which currently include
Tommy Bahama Set Sail: St. Barts (2007), Tommy Bahama Very Cool For Men and
For Women (2006), Tommy Bahama Fragrance For Men and For Women (2005), KISS
Him and KISS Her (2006).

    
                For Gemini Cosmetics executive interviews contact:

                                 Lori Zelenko
                              LSZ Communications
                               (212) 486-9260
                             lzelenko@nyc.rr.com
    




For further information:

For further information: Investors: Phillips-Van Heusen Michael
Schaffer, Executive Vice President and Chief Financial Officer 212-381-3523
Michaelshaffer@pvh.com or Media: Phillips-Van Heusen Kenneth L. Wyse,
President of Licensing/PR 212-381-3628 F: 212-381-3959 Kennethwyse@pvh.com

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GEMINI COSMETICS, INC.

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