Philips Introduces New, Advanced Light Therapy Device to Offer Quick Relief from Winter Blues



    MURRYSVILLE, Pa., Oct. 30 /CNW/ -- Royal Philips Electronics (NYSE:   PHG,
AEX: PHI) today introduced the goLITE BLU, a natural, convenient way to offer
quick relief from seasonal mood-related problems. With the end of Daylight
Saving time many Americans are affected by the increased darkness and
experience what is known as the winter blues. Symptoms of the winter blues may
include lethargy, lowered mood, problems sleeping, carbohydrate cravings and
weight gain.
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20081030/NETH078 )
    
    The Philips goLITE BLU is a new therapy light designed as a safe, simple
and effective solution to help beat the winter blues. In scientific research,
light therapy has been shown to improve mood and energy by regulating our
internal body clock or circadian rhythms -- the body's 24-hour cycle of
activity and sleep related to light.  According to Dan Adams, a research
manager at Philips Home Healthcare Solutions, "The body clock is stimulated by
blue light like the blue found in the summer sky. In the winter we get less of
this light and so many people suffer from the winter blues. "
    Light therapy is a natural way of beating the winter blues without the
use of drugs or artificial stimulants. Results can be felt within a few days
with as little 15 to 20 minutes of use per day. "The goLITE BLU represents
significant improvements in portable blue light therapy," says Adams. "Science
has shown that to stimulate the body clock we don't need intense white light. 
This is because a person's body clock can respond up to two times greater to
blue light than to white light and white light is 50 times more intense. Our
Bluewave technology, which is incorporated into the goLITE BLU, dramatically
reduces the overall intensity of light as compared to bright white therapy
devices and can help minimize potential side effects such as eyestrain, glare
and headaches."
    The new goLITE BLU has been enhanced with innovative aesthetics and
advanced features to provide a comfortable user experience. Features include:
    -- A soft, even, comfortable light that helps to eliminate the harsh
glare and contrast problems associated with traditional light therapy
products.
    -- A wide viewing field to enable the user to perform routine activities
such as reading, eating, watching television or computer work while using the
device.
    -- A sleek design that makes the device easy to use, pack and store. It
also fits in nicely with any room or office decor.
    
    -- Backlit touch screen controls that are simple to use and program.
    
    The stylish device, which measures 5.3" x 5.5" and weighs only 12 ounces,
is equipped with a built-in clock and timer, rechargeable battery and
protective storage case for convenient transport from home to office or while
traveling. Designed to be safe and easy to use, the goLITE BLU passes ocular
safety testing and all government and industrial ocular safety standards. It
does not emit any harmful ultraviolet (UV) or near-UV light.
    The benefits of light therapy can include improved mood, energy, sleep
and a sense of relief from the winter blues. Light therapy can also be used by
shift workers or those who travel across time zones and have issues pertaining
to jet lag.
    The suggested retail price for the goLITE BLU is $279.  The goLITE BLU is
available for purchase at http://www.LightTherapy.com and at leading online
retailers such as Amazon.com and hammacher.com. It is backed by a two-year
warranty and 30-day money back guarantee.  Additional information on the
benefits of light therapy and a confidential circadian rhythm self-assessment
quiz are available at http://www.LightTherapy.com.
    
    About Royal Philips Electronics
    
    Royal Philips Electronics of the Netherlands (NYSE:   PHG, AEX: PHI) is a
diversified Health and Well-being company, focused on improving people's lives
through timely innovations. As a world leader in healthcare, lifestyle and
lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity". Headquartered in the Netherlands, Philips employs
approximately 128,000 employees in more than 60 countries worldwide. With
sales of USD 42 billion (E27 billion) in 2007, the company is a market leader
in cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as lifestyle products for
personal well-being and pleasure with strong leadership positions in flat TV,
male shaving and grooming, portable entertainment and oral healthcare. News
from Philips is located at http://www.philips.com/newscenter.




For further information:

For further information: Colleen Treml of Philips Home Healthcare
Solutions, +1-724-387-3715, colleen.treml@philips.com Web Site:
http://www.LightTherapy.com

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