Philips delivers the ultimate grooming solutions for Movember's Mo'd Man



    MARKHAM, ON, Oct. 28 /CNW/ - This November, in partnership with Movember,
Philips is challenging men from coast-to-coast to put their best moustache
(Mo) forward in order to raise awareness and funding for the Prostate Cancer
Research Foundation of Canada. The month of Movember, formerly known as
November, has emerged as an annual charity event committed to changing the way
we think about, discuss and treat men's health issues.
    Philips kicks off this Movember by providing the Mo'd Man with expert
grooming solutions, including facial grooming kits, hair clippers, men's
shavers and the always popular Philips Bodygroom. Complete with revolutionary
technology and precision performance, the Philips shaving and grooming
collection promises to keep you in Mo Style during the wild month of Movember.
    "Philips is thrilled to be part of Movember - a fun, but important event
that brings awareness to a cause that touches so many Canadians each year,"
says Court Elliott, Communications Manager, Philips Electronics Ltd. "To
enhance the Movember experience, Philips is taking grooming to the next level
with a collection of grooming tools, promising easy maintenance with confident
accuracy."
    While the fringe may flourish throughout Movember, it is important to
ensure that all manly manes are regularly tamed from head to toe. From burly
brows to woolly sweaters, the Mo'd Man has responsibilities that grow beyond
their Mo. Not only is manscaping essential to hygiene and comfort - it is also
aesthetically pleasing, especially for those who like to leave that extra
shirt button undone.
    Movember style guru, Shawn Hewson, co-founder and Creative Director of
Bustle Clothing, and Project Runway Canada judge, recognizes the importance of
staying well-groomed from head to toe. "Today, guys are faced with more
grooming responsibilities than ever before," says Hewson. "With the Philips
collection of grooming tools, the Mo'd man can maintain his stash and can also
easily achieve runway looks, following some of this year's hottest grooming
trends."
    Achieving the boyish buzz or a fashion-forward shadow can be effortlessly
accomplished with one, or a combination, of the following Philips grooming
tools:

    
    Philips 9-in-1 Groomer:
    -----------------------
    Don't grow Mo without it! No matter what style of Mo, the multi-purpose
groomers are perfect to maintain any creative Mo with maximum precision and an
all-even edge. The Philips 9-in-1 Groomer offers a superior cutting experience
and is 100 per cent waterproof for easy use and cleaning. Philips Grooming
Kits are available nationwide at major retail outlets in-store and online with
suggested retail price for the 9-in-1 starting from $54.95. For more
information, visit philips.ca.

    Philips arcitec:
    ----------------
    Frame your Mo with sheer speed and accuracy even in tricky areas like
around the neck. This Ferrari of shavers is fully equipped with Flex & Pivot
Action creating the closest shaving results and a smoother finish - ideal for
that Mo'd man who demands the best. Philips arcitec is available nationwide at
all major retail outlets in-store and online for a suggested retail price
ranging from $229.95 to $349.95. For more information, visit
philips.ca/arcitec.

    Philips Hair Clipper:
    ---------------------
    Grow a Mo, but lose the comb-over - it's time for Canadians to confidently
sport the athletic-Beckham look. The first-ever hair clipper designed
specifically for self haircuts is equipped with a 180 degree pivoting head to
reach the most difficult places behind the ears and at the back of the head
for an all-over even buzz. The Philips Hair Clipper QC5170 is available
nationwide at major retail outlets in-store and online for a suggested retail
price of $79.95. For more information, visit philips.ca.

    Philips NIVEA FOR MEN Shaver (NFM):
    -----------------------------------
    Experience high-definition performance with the only shaver fully equipped
with a built-in NIVEA FOR MEN dispensing system. For the ultimate smooth look
take the Philips NIVEA FOR MEN shaver to the shower for a hot shave with soft
results and less mess. Philips NFM is available nationwide at major retail
outlets in-store and online for a suggested retail price ranging from $109.95
to $209.95. For more information, visit philips.ca/feeldifferent.

    Bodygroom:
    ----------
    The essential Movember manscaping tool and all-in-one body hair groomer
for hair removal everywhere below the neck...including those sensitive spots
below the belt. With a product this easy and convenient to use, men no longer
have an excuse not to look better naked and feel their absolute best. Philips
Bodygroom is available nationwide at major retail outlets in-store and online
for a suggested retail price of $59.99. For more information, visit
shaveeverywhere.ca.
    

    About Royal Philips Electronics

    Royal Philips Electronics of the Netherlands (NYSE:   PHG, AEX: PHI) is a
diversified Health and Well-being company, focused on improving people's lives
through timely innovations. As a world leader in healthcare, lifestyle and
lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity". Headquartered in the Netherlands, Philips employs
approximately 128,000 employees in more than 60 countries worldwide. With
sales of USD 42 billion (E27 billion) in 2007, the company is a market leader
in cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as lifestyle products for
personal well-being and pleasure with strong leadership positions in flat TV,
male shaving and grooming, portable entertainment and oral healthcare. News
from Philips is located at philips.com/newscenter.

    About Movember

    Movember, a global charity event which began in Australia, celebrates its
second year in Canada bringing back the moustache to raise awareness for men's
health- specifically prostate cancer. All donations made will go directly to
the Prostate Cancer Research Foundation of Canada who will use the funds to
create awareness and fund research for prostate cancer. The Prostate Cancer
Research Foundation of Canada's charitable number is: BN89127 0944 RR0001. All
donations are tax deductible to the extent permitted by law. For more
information, to participate in Movember or to make a donation, please visit
www.Movember.com.





For further information:

For further information: Philips Electronics, Court Elliott, (905)
201-4509, court.elliott@philips.com; Manning Selvage & Lee (MS&L), Jessica
Kasparian, (416) 847-1303, jessica.kasparian@mslworlwide.com

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