Philip Morris International Inc. (PMI) offer for Rothmans Inc. succeeds



    NEW YORK, Sept. 17 /CNW/ - Philip Morris International Inc. (NYSE /
Euronext Paris: PM) announced today that approximately 47,004,961 shares
representing approximately 67.8% of the outstanding common shares of Rothmans
Inc. (Rothmans) on a fully-diluted basis have been tendered to the offer made
by PMI. The company has taken up all of the shares which were tendered and
will pay for such shares on September 19, 2008.
    "We are delighted that our offer was successful and extend our heartfelt
welcome to all of the employees of Rothmans, Benson & Hedges Inc. We look
forward to building upon their successful track record in the years ahead,"
said Miroslaw Zielinski, PMI's President for the Latin America & Canada
Region.
    PMI also announced that it has extended the offer period for an
additional 10 days, in order to afford Rothmans' shareholders who have not
previously tendered with an additional opportunity to tender their shares. The
offer documents are available on the SEDAR website at www.sedar.com under the
SEDAR profile for Rothmans. As extended, the CAD $30.00 per share all-cash
offer will expire at 11:59 p.m. (Toronto time) at the end of September 29,
2008.

    About Philip Morris International Inc.

    Philip Morris International Inc. (PMI) is the leading international
tobacco company, with seven of the world's top 15 brands, including Marlboro,
the number one cigarette brand worldwide. PMI has more than 75,000 employees
and its products are sold in approximately 160 countries. In 2007, the company
held an estimated 15.6% share of the total international cigarette market
outside of the U.S. For more information, see www.pmintl.com.





For further information:

For further information: Investor Relations: New York: (917) 663-2233,
Lausanne: +41 (0)58 242 4666, www.pmintl.com/investors

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ROTHMANS INC.

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PHILIP MORRIS INTERNATIONAL INC.

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