PFAFF(R) SEWING MACHINE BRAND CELEBRATES 145 YEAR ANNIVERSARY



    WORLD'S PREMIER SEWING MACHINE BRAND CONTINUES HERITAGE OF REFINING THE
ART OF SEWING

    HAMILTON, BERMUDA, December 17 /CNW/ - It was 145 years ago that Georg
Michael Pfaff, an instrument maker by trade, made his first sewing machine and
founded the G.M. Pfaff sewing machine factory in Kaiserslautern, Germany.
Today the PFAFF(R) sewing machine brand continues to make history as the
premier sewing machine brand that sewers aspire to own.

    "Georg Michael Pfaff, a talented master craftsman, developed a sewing
machine and brand name that has led the sewing industry throughout its
prolific history," said Don Fletcher, CEO of SVP Worldwide, PFAFF's parent
company. "As the pinnacle of German design and engineering, the PFAFF brand's
145 year sewing heritage creates a climate for continued development and
design of high quality sewing and embroidery machines. From the first PFAFF
sewing machine to today's most advanced sewing and embroidery machine in the
world--the PFAFF CREATIVE VISION(TM) sewing and embroidery machine, we look
forward to building upon the past as we lead the sewing industry into the 21st
Century."

    In 1885, Georg Michael Pfaff opened a sewing machine shop in London. The
PFAFF factory was expanded and modernized. Georg Pfaff, the second son of the
Founder, took over the management of the company after his father's death in
1893 and expanded it further with great success.

    From 1898 onwards, the company began with the production of household,
craftsmen, and light industrial machines with electric motor drives. The first
special sewing machines and industrial machines were manufactured and sold in
1907-1908. In 1910 Georg Pfaff presented the one millionth PFAFF sewing
machine to the History Museum of Speyer in Germany.

    In the fiftieth year, the PFAFF brand was already exporting to 64
countries: 34 European, 22 African, seven Asian countries, and Australia. Over
the next 25 years the PFAFF brand further expanded into the Americas. In 1935
the three millionth PFAFF sewing machine was made. In 1951 the first portable
consumer sewing machines with variable free-arm were introduced to the market.

    In 1979 the PFAFF brand developed the first freely programmable automatic
sewing machine with X/Y control. A variety of fancy seams and tack designs
could be made on this machine. The PFAFF brand's technical refinements and
precision associated with high quality features include the creation of the
original IDT(TM) system and beautiful 9 mm stitches. These sewing advancements
are only a few of those introduced by the PFAFF brand and have since become
sewing industry benchmarks. A series of ownership changes occurred throughout
the ensuing years. In 2006 the American equity firm Kohlberg and Company,
L.L.C., owner of the SINGER(R) brand, acquired Swedish VSM Group AB, the
parent company of the HUSQVARNA VIKING(R) and PFAFF brands, thereby creating
SVP Worldwide, the largest sewing machine company in the world.

    "The 145th anniversary of the PFAFF brand is made possible by loyal
sewers throughout the world," said Brad Hunsaker, Global Vice President of
Sales and Marketing for SVP Worldwide. "The many years of dedicated efforts by
the talented PFAFF team has focused on new technology and attention to detail
giving sewers the ultimate sewing experience and the ability to be creative
and precise in all aspects of sewing and embroidery."

    About PFAFF

    The pinnacle of German design and engineering, PFAFF sewing machines are
the world's premier precision machines that sewers aspire to own. The PFAFF
brand has a 145 year sewing heritage that creates a climate for continued
development and design of high quality sewing and embroidery machines. As the
perfector of the sewing craft, PFAFF machines are the creative catalyst for
passionate sewers giving high quality results in all aspects of sewing. Known
for technical refinements and precision, PFAFF sewing and embroidery machines
inspire sewers to perfect their art.

    About SVP Worldwide

    SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality household
sewing machines and related products under the SINGER(R), HUSQVARNA VIKING(R),
and PFAFF(R) brand names. For more information about the Company and the
company's brands view the following websites: www.svpworldwide.com,
www.singer.com, www.pfaff.com, www.husqvarnaviking.com and
www.sewingideas.com.

    MULTIMEDIA AVAILABLE:
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For further information:

For further information: Westmoor Consulting, Provo, Utah, USA Stephen
Whyte or George Bowie, 801-377-2354 E-mail: stephen@westmoorconsulting.com or
georgebowie@westmoorconsulting.com

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