Petrolifera Petroleum announces appointment of Dr. Robert N. Erlich to the position of Vice President, Exploration and New Ventures



    CALGARY, Oct. 1 /CNW/ - Petrolifera Petroleum Limited (PDP - TSX)
announces today the appointment of Dr. Robert ("Bob") N. Erlich to the
position of Vice President, Exploration and New Ventures with the company. In
this position, he will report directly to Mr. Gary D. Wine, President and
Chief Operating Officer of the company. Dr. Erlich will be located in the
company's newly established Houston office and will assist Mr. Wine in the
conduct of the company's South American exploration programs and business
activities in Peru, Colombia and to a lesser extent in Argentina.
Additionally, he will focus his energies and expertise on seeking out new
business opportunities in Central and South America. We welcome Dr. Erlich to
Petrolifera and are confident based on his education, training, expertise and
business experience that he will make a valuable contribution to the growth
and development of Petrolifera in its pursuit of well-established business
objectives in selected countries in South America.
    Bob Erlich holds a PhD in Palaeoceanography from Vrije University of
Amsterdam, The Netherlands. He also secured an MS in Geology, University of
North Carolina at Chapel Hill and a BS in Geology from the University of
Miami, Florida.
    He has approximately 28 years of worldwide oil industry experience with
divisions of major oil companies, including extensive experience initially in
the United States onshore and offshore and then in Southeast Asia. For most of
the past eighteen years he has concentrated on South America (including Peru,
Colombia, Venezuela, Latin America and the Caribbean including Trinidad) and
most recently was Manager, Exploration New Ventures, Latin America/Caribbean
with one of the world's largest oil companies, from which he is retiring
before joining Petrolifera as an officer of the company.
    Dr. Erlich has published extensively, with 23 major publications on
stratigraphy, source rocks, seismic stratigraphy, carbonate sedimentology and
basin evaluation. He has also made 18 technical presentations at important
international meetings and is a member of numerous professional societies,
including American Association of Petroleum Geologists.

    Petrolifera is a Calgary-based crude oil and natural gas exploration,
development and production company based in Calgary, Alberta, with current
operations and exploration programs planned or underway in Argentina, Colombia
and Peru. The company also anticipates examination of new opportunities in
other Caribbean, Central American and South American jurisdictions with an
acceptable risk-adjusted combination of stable and sound fiscal and policy
regimes, identifiable opportunities and growth potential, while capitalizing
on the in-house expertise of its expanding and experienced technical staff in
a financially prudent manner. Petrolifera currently holds interests in over
eight million acres of lands in the three countries where it is currently
active, while relying on its strong balance sheet, current cash flow and
continuing strong sponsorship to finance its growth plans and objectives.

    Forward-Looking Information:

    This press release contains "forward-looking information" including with
respect to Petrolifera's plans to examine new opportunities in other
jurisdictions. Forward-looking information is frequently characterized by
words such as "plan", expect", "project", "intend", "believe", "anticipate",
estimate", "may", "will", "could", "potential", "proposed" and other similar
words, or statements that certain events or conditions "may" or "will" occur.
These statements are only predictions. Forward-looking information is based on
the opinions and estimates of management at the date the statements are made,
and are subject to a variety of risks and uncertainties and other factors that
could cause actual events or results to differ materially from those projected
in the forward-looking statements. These factors include the risk that
Petrolifera may not be able to identify suitable prospects or secure interests
in identified prospects on terms acceptable to it. For a further description
of the risks and uncertainties facing Petrolifera and its business and
affairs, readers should refer to Petrolifera's Annual Information Form for the
year ended December 31, 2007, which is available at www.sedar.com. Petrolifera
undertakes no obligation to update forward-looking statements if circumstances
or management's opinions should change, unless required by law. Due to the
risks and uncertainties inherent in forward-looking information, the reader is
cautioned not to place undue reliance on this forward-looking information.





For further information:

For further information: Richard A. Gusella, Executive Chairman,
Petrolifera Petroleum Limited, Phone (403) 538-6201, Fax: (403) 538-6225,
inquiries@petrolifera.ca, www.petrolifera.ca

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PETROLIFERA PETROLEUM LIMITED

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