Peter Puck(R) and CHOICE REWARDS(TM) MasterCard(R) team up to help Canadian minor league hockey teams



    TORONTO, Oct. 30 /CNW/ - To kick off winter and another fun-filled hockey
season, CUETS Financial Ltd. announced today a promotion for cardholders to
win rewards points and become "Hockey Heroes" in their communities with the
help of Canadian hockey icon, Peter Puck.
    CUETS Financial, the issuer of CHOICE REWARDS MasterCard credit cards, is
proud to team up with Peter Puck to support minor hockey in Canada. From
October 1 until November 30, 2007, cardholders with CHOICE REWARDS MasterCard
credit cards and GLOBAL PAYMENT(TM) debit cards have a chance to win one of
six grand prizes of 150,000 CHOICE REWARDS points. In addition, each grand
prize winner will be heralded a "Hockey Hero" in their community with a $5,000
donation of Peter Puck hockey equipment to a local minor hockey team of their
choice.
    "Peter Puck has been an icon since the early 1970s and is a hero of sorts
to hockey fans across Canada," says Karen Obrigewitsch, director of marketing
and communications at CUETS Financial. "We thought, who better to partner with
to recognize this country's local hockey heroes? It's really a win-win
opportunity. Not only will six Canadians come out as winners, but even better,
their communities will benefit too."
    Brian McFarlane, creator of Peter Puck and 25-year veteran hockey
commentator for Hockey Night in Canada, is also excited to see Peter back in
action. "I am so pleased to see Peter part of a program that supports and
encourages young Canadians and their passion for the sport of hockey," says
McFarlane. "Now that summer's over, many Canadians from coast to coast are
spending their time in local arenas, supporting their kids as they strive to
become the next 'great one.' Hockey defines this country, and it is wonderful
to be part of a program that recognizes Canadians and the support they provide
to community leagues."
    From October 1 to November 30, 2007, every time cardholders use their
CHOICE REWARDS MasterCard credit cards or GLOBAL PAYMENT debit cards, they
receive automatic entries for a chance to win. Canadians can also visit
www.passionforthepuck.com and play the puck game online for a chance to win up
to 10,000 CHOICE REWARDS points.

    About CUETS Financial Ltd.

    CUETS Financial Ltd., a wholly owned subsidiary of MBNA Canada Bank, is a
financing entity that delivers a range of MasterCard credit card and debit
card products to credit unions and their members across Canada. In addition,
CUETS Financial offers the CHOICE REWARDS(R) program that gives cardholders
flexibility in earning and redeeming points for brand-name merchandise,
unrestricted travel and charitable donations. CUETS Financial is based in
Regina, Saskatchewan, Canada.





For further information:

For further information: Elliott Chun, (416) 642-7962,
echun@webershandwick.com

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CUETS FINANCIAL LTD.

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