Personal winemaking kit manufacturer adds new brand to the family



    RJ Spagnols to acquire Vinoka

    VANCOUVER, March 23 /CNW/ - RJ Spagnols announced today the purchase of
Vinoka, a Kelowna-based personal winemaking kit manufacturer.
    "Vinoka kits are a perfect complement to the range of quality wine kits
currently created and distributed by RJ Spagnols," said Diane Fitzgerald,
Senior Vice President and General Manager, RJ Spagnols. "We look forward to
being able to better serve our customers with an expanded range of offerings."
    Vinoka is the leading producer of sparkling cider and wine cooler kits.
Vinoka also produces unique fruit wine and wine cocktail kits. Kits will
continue to be distributed under the current brand names of CiderPress, Lone
Cactus and Vinoka, and will remain available in on-premise beer and winemaking
stores as well as retail home winemaking stores across Canada.
    "Vinoka was started as a family business almost 15 years ago making kits
for sparkling ciders and wine coolers for the personal winemaker," explained
Helmut Dotti, Owner, Vinoka, who will remain active with R.J. Spagnols in semi
retirement. "Today, our family joins with the RJ Spagnols family, and we
couldn't be happier about the union. We look forward to the opportunities this
will offer the Vinoka brand."
    Financial details of the agreement are not available. This acquisition
went into effect March 22nd, 2007.

    
     RJ Spagnols is Canada's leading manufacturer of personal winemaking
        kits. For over 50 years, RJ Spagnols has been helping winemakers
                       perfect the art of winemaking.
     RJ Spagnols is a division of Vincor Canada, a Constellation Brands
                                   company.

                             www.rjspagnols.com

                               www.vinoka.com
    





For further information:

For further information: Contact Lisa Pasquin, Harbinger Communications,
(416) 960-5100 ext 241

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RJ SPAGNOLS

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