Video: Hockey fans are excited to see their favourite NHL® player Brent Burns appear on the Pepsi™ Spire machine screen at a SUBWAY® restaurant.
MISSISSAUGA, ON, Dec. 30, 2016 /CNW/ - As hockey mania takes over Canada, Brent Burns (San Jose Sharks), one of the best defencemen in the NHL®, is teaming up with Pepsi Spire®, the innovative digital beverage fountain available only at SUBWAY® Restaurants in Canada, to inspire consumers to raise the flavour of their favorite Pepsi® beverages with totally customizable creations.
To encourage consumers to raise the flavour of their favourite beverages, Burns "crashed" the Pepsi Spire® fountain at a SUBWAY® Restaurant in Quebec recently. Through virtual technology, Burns appeared on the machine's digital touchscreen to the delight (and sometimes surprise) of unassuming guests – he bounced off the boards, learned a little French, had some hilarious hockey talk, and ultimately helped fans create their very own Pepsi Spire concoctions. Watch the fun unfold here: https://www.youtube.com/watch?v=4-5UfkSLKDg
Canadian hockey fans who are enjoying the World Juniors and anticipating the 2017 Scotiabank NHL® Centennial Classic in Toronto on January 1 will enjoy the timing of this entertaining video featuring one of Canada's most endearing hockey players.
"I'm a huge fan of the Pepsi Spire® machine at SUBWAY® restaurants – I like to think of myself as a unique guy, and Spire® lets me add my own personal touch to my beverage," says Burns. "I also love the element of surprise, and got a big kick out of seeing how Canadians responded. It has been cool to interact with SUBWAY® guests via the Pepsi Spire® machine – I'm having a blast doing it, and the reactions were priceless!"
Pepsi Spire® is a sleek, innovative beverage fountain that puts hundreds of drink combinations at people's fingertips. Pepsi Spire® can pour up to three flavour shots simultaneously (lemon, vanilla, cherry), with fan-favorite beverages, like Mountain Dew™, Pepsi™ or Brisk™ Iced Tea and is found exclusively at SUBWAY® Restaurants in Canada.
"At SUBWAY® we provide our guests with quality sandwiches and offerings prepared exactly the way they like it. By continuing to provide this level of customization through Pepsi Spire® we are able to further extend this personalized experience to our guests," said Cristina Wells, Senior Director of National Marketing, SUBWAY® Restaurants Canada. "Brent's authentic style, love of the game and ability to mix things up made for a natural fit to connect and engage with our guests through Pepsi Spire®."
For more information on Pepsi Spire®, visit www.pepsispire.com or www.subway.com; and follow @PepsiSpire on Twitter ; join SUBWAY® Canada's online community at www.facebook.com/SubwayCanada or follow @PepsiCanada, @SUBWAYCanada.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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About PepsiCo Beverages (PBC)
PepsiCo Beverages Canada (PBC), a business unit of PepsiCo Canada ULC, manufactures, distributes, markets and sells a broad range of beverages. Employing approximately 5,000 associates across the country, PBC's beverage portfolio of brands includes Pepsi, Diet Pepsi, 7UP, Aquafina, Lipton, Tropicana and Gatorade.
About SUBWAY® Restaurants
Customers in 111 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50- years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® chain for many years. To learn more information about us, visit www.SUBWAY.com, like us on Facebook at http://www.facebook.com/SUBWAYCanada and follow us on https://twitter.com/SUBWAYCanada
SUBWAY® is a Registered Trademark of Subway IP Inc. ©2016 Subway IP Inc.
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SOURCE PepsiCo Canada
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