ST. JOHN'S, July 30 /CNW/ - A mobile piece of Newfoundland and Labrador
will cruise the streets of Toronto over the next three weeks in the form of
Newfoundland and Labrador Tourism's "Get Carried Away" vehicle. The vehicle
will be offering free rides inside a cool, air controlled, spacious interior
to pedestrians in the downtown core.
The Honourable Clyde Jackman, Minister of Tourism, Culture and
Recreation, said the idea is to offer relief from high Toronto temperatures,
as well as some friendly Newfoundland and Labrador hospitality as people
feeling the brunt of the city's heat and smog travel to where they need to go.
"This is a chance to have some fun with our tourism marketing campaign
and give people a taste of Newfoundland and Labrador," said Minister Jackman.
"The vehicle is a great way to convey our creativity, friendliness, and
hospitality, at a time when people dealing with the peak summer season in
Toronto could really use some comfort."
Passengers will have the chance to escape to Newfoundland and Labrador
for a refreshing drive of up to 15 minutes anywhere within the areas of
St. Clair Avenue to Lakeshore Boulevard, and Bathurst to Parliament Street.
The vehicle, a roomy Crown Victoria, looks like a regular taxi on the
outside, while the interior has been retrofitted to provide quality and
comfort - from cool filtered fresh air, down to bottled Newfoundland and
Labrador spring water. There is also a touch screen TV where passengers can
watch eye-catching footage of the province.
Melanie Mooney is the Get Carried Away vehicle's driver; a friendly and
knowledgeable Newfoundlander and Labradorian with a background in film and
theatre. She will provide answers to any questions about visiting the province
as she drives passengers to their destinations.
The Get Carried Away vehicle runs on natural gas, and Newfoundland and
Labrador Tourism will purchase carbon offsets to neutralize emissions for
every kilometre driven. In partnership with WestJet, passengers will also have
a chance to win a trip for two to Newfoundland and Labrador. For more details
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
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For further information:
For further information: Media contacts: Heather May, Director of
Communications, Department of Tourism, Culture and Recreation (NL), (709)
729-0928, (709) 697-5061, firstname.lastname@example.org; Clare-Marie Gosse,
Communications Manager, Target, St. John's, NL, (709) 739-8400 ext 290,