PC® GREEK YOGURT JOINS THE PC® BRAND LINE-UP OF YOGURTS

Select Loblaw banner stores have simplified the yogurt section to make it easier for customers to find the yogurt that fits their needs

BRAMPTON, ON, Feb. 16 /CNW/ - With many styles to choose from, yogurt is a healthy, great tasting and versatile food. Now, PC® Greek Yogurt is available at Loblaw Companies (Loblaw) banner stores - one of a number of new yogurt options from the PC® brand. PC® Greek Yogurt is a delicious, fat free option with two times the protein of our regular PC® yogurt. In addition to PC® Greek Yogurt, there are new PC® brand yogurt offerings that provide enhanced health and digestion features, new formats including smoothies and yogurt drinks.

"Whether you choose low fat, Greek or a traditional, rich and creamy flavour, yogurt is a great way to add protein and calcium to your diet," says Tina Stewart, dietitian, Loblaw Companies Limited.  "As part of a meal or simply as a healthier snack, with all the yogurt styles and flavours available from the PC® brand, it won't be hard to find a yogurt to love."

It's All Greek to Me
Incredibly versatile, Greek yogurt is great as a snack and also as a healthier ingredient substitute for milk, cream or butter, and can act as a base for many foods from smoothies to tzatziki. You won't even taste the difference.  Substituting Greek yogurt into recipes calling for regular yogurt is a great way to add protein and reduce fat. A variety of delicious and healthy recipes featuring PC® Greek Yogurt are available at www.pc.ca. PC® Greek Yogurt comes in a 500g plain flavour tub, and single fruit on the bottom style 142g servings available in Strawberry and Peach and Passion Fruit.

"PC® Greek Yogurt has a much thicker texture when compared to traditional yogurt," says Maria Charvat, vice president, product development, Loblaw Companies Limited. "The secret to Greek yogurt is achieved by draining the whey - found in traditional yogurt - leaving a delightful creamy yogurt that is incredibly delicious."

Yogurt 101
Select Loblaw banner stores have also enhanced the yogurt section with special signage to help customers quickly and easily find the yogurt option that fits their lifestyle. Yogurts are now grouped into the following categories:

  • Kids - healthy nutrition in order to fulfill kid's specific growing needs, while still being an enjoyable eating experience with tastes and textures kids like. Try PC® Yogurt Drink with Howaru® Protect Probiotics and Inulin

  • Traditional - naturally sweetened with sugar it has a rich and creamy taste in every bite. It comes in a variety of flavours, such as PC® Creamy Stirred Yogurt

  • Plain - pure and simple, this yogurt is a healthy sugar free yogurt to mix with other foods and a great ingredient substitute in recipes. Try PC® 1% Plain Yogurt

  • Light & Diet - low in calories with no added sugar, this yogurt is perfect for a balanced diet and is a great, guilt-free snack. Try PC® Blue Menu™ Finesse™ Fat-Free Stirred Yogurt

  • Active Health - these yogurts have probiotics that help contribute to a healthy digestive tract. Check out PC® Pro Avantage™ Yogurt

  • Organic - contain ingredients grown without chemical pesticides or fertilizers, from farms using certified sustainable methods. Try PC® Organics™ Yogurt

New Additions to the PC® Brand Yogurt Family
When looking in the new aisle, don't miss these new PC® brand yogurts launched today:

  • PC® Greek Yogurt in plain, Strawberry and Peach and Passion Fruit flavours
  • PC® Blue Menu™ Yogurt Smoothie available in Strawberry, Mixed Berry and Mango
  • PC® Yogurt Drink with Howaru® Protect Probiotics and Inulin in Strawberry and Strawberry Banana flavours
  • PC® 3% Plain Yogurt

President's Choice products  are available at Loblaws®, Loblaw Great Food™,  Zehrs®, Zehrs Great Food™, Fortinos®, Loblaw Superstore™, Real Canadian Superstore®, Atlantic Superstore®, SaveEasy®, Freshmart®, Maxi®, Maxi & Cie®, No Frills®, Provigo®, Extra Foods®, valumart®, Your Independent Grocer® and more. Product pricing and availability may vary by banner and region.  For more information, visit www.pc.ca

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

Product samples and high-resolution images are available upon request.

SOURCE Loblaw Companies Limited

For further information:

or to arrange an interview with a spokesperson, please contact:

pr@loblaw.ca
Loblaw Companies Limited
(905) 459-2500
Kayla Rochkin
Hill & Knowlton Canada
kayla.rochkin@hillandknowlton.ca 
(416) 413-4767


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