Patron Acquires Ultimat Vodka



    
    Addition of High-End Polish Vodka Signals The Patron Spirits Company's
    Commitment to Growing its Portfolio of Ultra-Premium Spirits
    

    LAS VEGAS, Oct. 23 /CNW/ -- The Patron Spirits Company, worldwide
exclusive importer and marketer of the fast-growing Patron tequila brand, has
acquired the global distribution rights to the Ultimat vodka portfolio from
New York-based Adamba Imports International.
    
    (Photo: http://www.newscom.com/cgi-bin/prnh/20071023/LATU075)
    
    Ultimat is an ultra-premium vodka crafted from a blend of three different
vodkas -- potato, wheat and rye (the only vodka on the market that combines
all three).  It is triple distilled and bottled in Poland, and currently
available in major markets worldwide, including the U.S. Ultimat is created
using a sophisticated distillation and filtration process that produces the
cleanest, smoothest vodka possible.
    The Ultimat portfolio includes Ultimat 80 proof, Ultimat Black Cherry and
Ultimat Chocolate Vanilla. All three are beautifully packaged in eye-catching
crystal decanter bottles, and currently retail for approximately US $50
(750ml).
    "The similarities between the Ultimat and Patron brands are striking,"
says Ed Brown, president and CEO of the Las Vegas-based Patron Spirits
Company. "Ultimat vodka and Patron tequila are both leading ultra-premium
brands, meticulously handcrafted to be the best quality, best tasting spirits
in their category. We're honored to add this incredibly produced and
beautifully packaged vodka to our growing portfolio of top-shelf spirits."
    Financial details of the transaction between the privately held Patron
Spirits Company and Adamba Imports were not disclosed. Under the agreement,
Patron will acquire Adamba's worldwide rights to the Ultimat brands.
    "Ultimat was first introduced in 2002, and in that short time we've seen
remarkable gains in its popularity. Over the past five years, sales of Ultimat
have increased at about 20 percent annually, and are forecasting to continue
this climb," says Adam Bak, president of Adamba Imports. "Ultimat vodka is
undoubtedly at the cusp of becoming the next hot spirits brand, and to take it
to this exceedingly competitive level, the people to do it are the highly
experienced and committed industry experts at The Patron Spirits Company."
    The Patron Spirits Company will begin offering Ultimat to its domestic,
international and duty free distribution partners starting immediately.
    "Like Patron in the early 1990s, Ultimat is very much still in its
infancy, and we see tremendous potential to increase awareness and build this
brand across the globe," adds Brown.
    In addition to Ultimat and Patron, The Patron Spirits Company's portfolio
also includes Pyrat, an ultra-premium Caribbean rum blended in the British
West Indies island of Anguilla.
    Earlier this year, The Patron Spirits Company also introduced an
extension to its Patron tequila collection with the launch of Gran Patron
Burdeos, a limited-production anejo tequila that is racked in hand-selected
French Bordeaux barrels. The portfolio also includes Gran Patron Platinum
tequila (triple-distilled, small-batch silver tequila), Patron Silver tequila
(smooth, soft and light tequila without an oak flavor), Patron Anejo tequila
(blended and oak-aged for a minimum of 12 months), Patron Reposado tequila
(blended to incorporate the fresh, clean taste of Patron Silver, with a hint
of the oak flavor found in Patron Anejo), Patron Citronge (extra-fine orange
liqueur), and Patron XO Cafe (blend of ultra-premium tequila and the natural
essence of fine coffee).
    For more information about The Patron Spirits Company and its range of
fine spirits, please visit http://www.patronspirits.com.




For further information:

For further information: Greg Cohen of The Richards Group, 
+1-917-714-8237, greg_cohen@richards.com, for The Patron Spirits Company Web
Site: http://www.patronspirits.com

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THE PATRON SPIRITS COMPANY

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