Patrick Roy and Reebok launch brand new collection of LogoAthletic footwear exclusively at Zellers



    QUEBEC CITY, Sept. 11 /CNW Telbec/ - Quebec Remparts Head Coach and NHL
Hall of Famer, Patrick Roy has teamed up with Reebok Canada and Zellers to
launch a new collection of athletic footwear - LogoAthletic, A Reebok Company
- available exclusively at Zellers stores across Canada.
    A brand new collection in athletic footwear synonymous with comfort and
great design, LogoAthletic meets the quality standards of performance.
"Patrick Roy was a natural choice for us as the ambassador for LogoAthletic.
He's a great athlete who always sets the highest performance standards in
everything he does. Patrick is bilingual and he is a household name throughout
Canada," explained Reebok Canada General Manager Len Rhodes. "We have a rich
history and a long-term relationship with Patrick, working with him in
supplying his goalie equipment throughout his career."
    Patrick Roy said how proud he was to be associated with LogoAthletic, A
Reebok Company. "The Quebec Remparts wear LogoAthletic shoes on the road and
in training. LogoAthletic has also created gym wear especially for us with the
same brand design. It's another way to create a sense of us all belonging to
the same team," mentioned Mr. Roy.
    Reebok selected Quebec City as the launch site for its new LogoAthletic
collection, not only because Patrick Roy hails from there, but also because it
is a key market for Zellers. "Zellers has been a major partner with Reebok for
years, and now as the exclusive retailer of the new LogoAthletic footwear
collection spearheaded by Patrick Roy, we have a fabulous and unique quality
story," explained Gilles Larrivée, regional director of sales at Zellers.
    This new athletic footwear collection is available exclusively at Zellers
stores throughout Canada. It includes a number of styles for both men and
women:

    
    - The new LogoAthletic collection for men is available in six different
      styles including running, trail walking, basketball, and training.
    - Women have four new LogoAthletic designs to choose from ranging from
      running to training.
    

    The LogoAthletic footwear collection includes performance-enhancing
features: multi-surface rubber outsoles provide superior traction, EVA
(ethylene-vinyl acetate) midsoles deliver lightweight cushioning, and full
leather uppers offer greater comfort and support.
    LogoAthletic is designed for a wide range of sporting activities. It is
specially targeted to Zellers' clientele and fits perfectly with the banner's
retail promise-a wide variety of options for all sports, in all styles and in
all seasons, all under the same roof.

    About Reebok

    Reebok International Ltd., headquartered in Canton, Massachusetts, is a
leading worldwide designer, marketer and distributor of sports, fitness and
casual footwear, apparel and equipment. A subsidiary of the adidas Group, the
company operates under the multiple divisions of the Reebok brand, Reebok-CCM
Hockey and the Sports Licensed Division. For more information, visit Reebok at
www.rbk.com

    About Hbc

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With over
580 retail locations and nearly 70,000 associates located in every province in
Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service. Hbc is
a Canadian retail leader in corporate social responsibility, and the fifth
annual Hbc CSR report can be found at www.hbc.com.




For further information:

For further information: Michèle Fortier, Reebok Public Relations, (514)
461-8337; Mathieu Claise, Media Relations Supervisor, (418) 521-3770, Cell
(418) 265-2512; Source: Reebok Canada

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REEBOK CANADA INC.

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