Pathfire and Warner Bros. Create First Ever File-Based High Definition (HD), Long-Form, Syndication Delivery Service



    LOS ANGELES and ATLANTA, April 13 /CNW/ -- Warner Bros. Technical
Operations and Pathfire have teamed up to create a full-service, end-to-end HD
Programming distribution network, capable of delivering content to over 1,400
broadcast facilities.  This partnership enables Warner Bros. to deliver High
Definition (HD) Syndication via Pathfire's Digital Media Gateway(TM) (DMG)
network of servers, and represents a giant leap forward for the television
industry.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20020211/PATHLOGO )
    
    The service was launched on April 11, 2007 when Warner Bros. delivered
long-form programming encoded at its Los Angeles-based Global Digital Media
XChange facility (GDMX) to WSB-TV in Atlanta.  The station, an ABC affiliate,
is owned by Cox Television, a subsidiary of Atlanta-based Cox Enterprises. The
delivery utilized the existing Pathfire infrastructure to enable the satellite
delivery of the programming.  The content arrived on the Pathfire DMG Server
located at WSB, and was transferred to a Grass Valley Group K2(TM) Media
Server via Pathfire's DMG HD Server Connect for Programming.  This strictly
file-based process enables stations to benefit from a streamlined workflow by
cutting the time and hands required to get a program ready for air.
    "An HD store-and-forward delivery platform capable of delivering
long-form programming is a first for our industry.  This is a tremendous
accomplishment for Pathfire and our partners," said Mike Eckert, Pathfire's
Chairman and CEO. "We continue to hear a growing demand for HD programming and
ads from the stations we serve.  Today's announcement demonstrates that we are
listening and delivering a solution that is ready for the ever-increasing
appetite for HD content."
    "Global Digital Media XChange is proud to highlight our ability to
distribute long-form syndicated programming along with ads via the Pathfire
DMG platform," said Paul Saccone, Senior Vice President and General Manager of
GDMX.  "Our customers are looking for a way to efficiently and affordably
deliver HD programming and our GDMX facility can provide the required service.
We're pleased to be working with Pathfire in this area.  This test served as a
proof of concept and we will continue to work with Pathfire in order to
maximize our HD/SD work flow processes."
    Utilizing the Pathfire DMG HD delivery network, GDMX delivers file-based
HD content on-demand, virtually without delay.  Pathfire provides end-to-end
technology to enable this delivery all the way to the station's play-to-air
server, providing delivery confirmation to the providers.  Pathfire enables
native integration into play-to-air servers, as well as providing transcoding
to either 1080i or 720p to match a station's infrastructure.
    Pathfire's DMG HD product line has been shaped, developed, and released
with guidance from the industry's top technology leaders.  The Pathfire-led,
HD Conclave -- comprised of senior level experts from Content Providers,
Content Distributors, and Broadcast Groups -- has provided Pathfire with
industry validation in the form of technical guidance for the Pathfire DMG HD
product roadmap. The successes so far in HD distribution are a direct result
of the industry working together to create a standard platform for HD
distribution. The Conclave's efforts enabled a superior solution for the
complex challenges associated with HD content distribution.
    Sterling Davis, VP of Engineering at Cox Television and Cox Radio added,
"Warner Bros. has delivered pristine, broadcast quality HD content to WSB-TV.
File-based delivery of all content types brings us closer to our group-wide
vision of digital ingest and processing of content throughout all production
areas of our stations."
    Pathfire will be demonstrating the DMG HD end-to-end content delivery
suite at the National Association of Broadcasters (NAB) Convention, Booth SU
7405.  NAB is April 16-19, 2007 in Las Vegas, NV.

    
    About Pathfire, Inc. (www.pathfire.com)
    
    Pathfire, headquartered in Atlanta, is the leading provider of Standard
and High Definition digital content distribution and management solutions for
the broadcast, media and entertainment industries, supplying innovative
digital solutions, from distribution to air, for broadcasters, news
organizations, television networks, Hollywood studios and other media
companies. Pathfire's Digital Media Gateway (DMG) is an advanced digital IP
store-and-forward platform, delivering news stories, electronic press kits,
syndicated programming, advertising spots, infomercials, and video news
releases to 1,400 local broadcasters, broadcast networks, and cable networks
throughout North America.

    
    About Warner Bros.' Global Digital Media XChange
    
    Global Digital Media XChange is a valued member of the Warner Bros.
family and delivers a vast array of digital services, while continuing to set
the pace in the ever-changing technological landscape. GDMX's four divisions
provide world-class services for Warner Bros. and other clients in:

    
    -- Broadcast Origination
    -- Syndicated Program Distribution (the first facility to distribute long
       form content via Pathfire's Digital Media Gateway)
    -- Advertising Distribution
    -- Digital B2B Distribution
    -- Video On Demand Compression and Distribution
    -- SD DVD, HDDVD and Blue Ray Compression and Authoring

    About Cox Enterprises (www.coxenterprises.com)
    

    Atlanta-based Cox Enterprises is one of the nation's leading media
companies and providers of automotive services, with 2006 revenues of $13
billion and more than 80,000 employees. Major operating subsidiaries include
Cox Communications, Inc. (cable television distribution, telephone, high-speed
Internet access and other advanced broadband services); Cox Newspapers, Inc.
(newspapers, local and national direct mail advertising and customized
newsletters); Cox Television (television and television sales rep firms); Cox
Radio, Inc. ([NYSE:   CXR] broadcast radio stations and interactive Web sites);
Manheim (vehicle auctions, repair and certification services and web-based
technology products) and Cox Auto Trader (automotive publications and a
majority stake in AutoTrader.com).





For further information:

For further information: Shea Stanback, Marketing Manager for Pathfire, 
Inc., +1-770-619-0801, or sstanback@pathfire.com, or Craig Hoffman, Director, 
Corporate Communications for Warner Bros. Technical Operations,
+1-818-954-2074,  or Craig.Hoffman@warnerbros.com Web Site:
http://www.pathfire.com                  http://www.coxenterprises.com

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