PARA PAINTS' NEW Colours Deliver Runway TRENDS to Classic Cottage Palette



    Outdoor Painting Projects Bolder Than Ever Reports PARA

    BRAMPTON, ON, Aug. 6 /CNW/ - The demand for vivid stylish paint colours
is steadily increasing as Canadians turn to their brushes for small scale
projects, especially outdoors. PARA PAINTS has responded with a summer launch
of their 2008 Colour System featuring over 2000 NEW vibrant colours and fresh
shades to assist you in updating your backyard hues. Take your favourite
outdoor piece and infuse it with a colour-forward look for a quick, easy and
fun project.

    SIT BACK IN STYLE

    Summer staple, THE ADIRONDACK CHAIR, gets a bold new look as PARA
dramatically shows how on-trend colour can re-invent a classic. Summer
exterior projects are an ideal testing ground for new trends that ultimately
extend into the home. PARA's Paint Expert, Andrew Fedele explains that time
plays a key role, "If you're a seasoned fixer-upper or tackling a project for
the first time, outdoor painting is easy because prep-time can be kept to a
minimum when sanding and cleanup can be quick and easy". Whether it's wood,
cement or plastics, Fedele advises, "the key to success with outdoor painting
lies in surface preparation."

    MAKEOVER HOW TO

    Small projects like a chair require less than a quart of paint and take
as little as 2 hours per coat to complete. A light sanding is a simple and
effective prep technique for wood surfaces and a safer alternative to heavy
duty machinery or chemical washes. Do a thumb test before you apply a second
coat for an easy way to tell if your paint is dry. If you can place your thumb
on the surface and twist it without twisting the paint, then it's ready for
another coat! <a href="http://www.faulhaber.ca/~eblasts/PARArelease-english.pdf">Download complete release for more tips</a>.

    RUNWAY COLOURS UPDATE CANADIAN OUTDOORS

    PARA's new "haute peinture" system celebrates the world's fashion runways
offering colours from Off The Shoulder Lavender (P5093-34D) to In Her Shoes
Pink (P5137-34D) and Prêt-à-Porter Purple (P5145-52D). "Painting is as much
about lifestyle as we consider fashion to be," explains Johanna McLellan,
Assistant Brand Manager for PARA, "There's a vicarious element to picking the
right paint colour. With paint, consumers feel free to take the leap and
experiment with avant-garde trends. We may try our favourite colour in a more
vibrant hue or use colours that we've always been keen on but could never fit
into our wardrobes." The Canadian fashion industry counts PARA Paints among
its supporters, a testament to the organization's commitment to style.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Christine Faulhaber, (416) 504-0768 or email
Christine@faulhaber.ca

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