Pappas Telecasting Companies to Consider Strategic Options Concerning the U.S. Hispanic Marketplace



    VISALIA, Calif., March 26 /CNW/ -- Pappas Telecasting Companies, the
largest privately-held, commercial television broadcast group in the United
States, today announced that it has retained Media Venture Partners, LLC to
actively assist the Company in its assessment of various strategic options. 
These include joint ventures, sale of KAZH-TV (Houston) and KAZA-TV (Los
Angeles), or a strategic alliance with Spanish-language content suppliers and
equity investors, relating to Pappas' stations currently serving the Hispanic
market in the United States.
    Pappas Telecasting owns numerous television stations presently affiliated
with the Azteca America Network.  Three of these stations -- KAZA-TV (Los
Angeles), KAZH-TV (Houston), and KTNC-TV (San Francisco) -- account for over
65% of the national primetime audience delivery for the Azteca America
Network.
    Harry J. Pappas, Chairman and CEO, said, "Given the size of the capital
investment we have in our group of 27 stations, naturally, we want to satisfy
ourselves that we are maximizing the current and future value of each of these
stations.  The burgeoning Hispanic media sector represents opportunities for
substantial capital asset appreciation.  Working with Media Venture Partners,
we intend to assure that our companies' economic interests are maximally
served by thoroughly assessing all opportunities available to Pappas
Telecasting."

    
    About the Company
    
    Pappas Telecasting Companies is the largest privately-held, commercial
television broadcast group in the United States in terms of U.S. Household
coverage as defined by Nielsen Media Research.  The company owns 27 stations,
including market-leading FOX, The CW, ABC, CBS, Azteca America, and
MyNetworkTV affiliates, and operates four other stations pursuant to local
marketing agreements, in most regions of the United States.  Additionally,
Pappas owns 16 on-air digital channels, operates three others under LMAs, and
holds construction permits to build 10 additional television stations.  Pappas
owns KTRB-AM 860 in the San Francisco-Oakland-San Jose radio market, and
recently launched KMPH-AM 840 in Modesto.  According to statistics from
Nielsen, Pappas Telecasting television stations serve more than 16% of all
U.S. television households.  In addition, the company owns or operates
television stations in markets reaching nearly 36% of U.S. Hispanic households
and 38% of all U.S. Hispanic persons age 2+.  In total, Pappas owns or
operates stations in 24 Designated Market Areas.

    
    About Media Venture Partners, LLC
    
    MVP is one of the country's leading investment banking and advisory firms
specializing in, among other things, the sale of television and radio assets.
Founded in 1987, and presently operating from offices in San Francisco, Boston
and Kansas City, MVP has sold over $12.5 billion worth of broadcast assets
since the company's founding in 1987.

    MVP is familiar with both the Los Angeles and Houston media markets,
having represented sellers of broadcast properties in both cities in the very
recent past.  Also, the company has a strong track record in handling
Spanish-language media sales.





For further information:

For further information: Mike Angelos Vice President/Corporate 
Communications, Pappas Telecasting Companies, +1-559-733-7800, 
MAngelos@pappastv.com

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PAPPAS TELECASTING COMPANIES

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