Panasonic to Sponsor WWF's Arctic Program



    MISSISSAUGA, ON, Oct. 8 /CNW/ - Global consumer electronics company
Panasonic has signed up to become one of the first corporate sponsors of WWF's
work on the Arctic. The WWF International Arctic Program's goal is to create a
new approach to understanding and managing the Arctic via a four-pronged
approach:
    
    -   Communicating the global implications of Arctic climate change
    -   Ensuring the Arctic biosphere does not become a new source of
        atmospheric carbon
    -   Eliminating the additional pressures on the environment caused by
        unsustainable exploitative activities
    -   Establishing governance regimes that conserve the ecosystems and
        species of the Arctic for future generations
    

    "The WWF Arctic Program is an important project and we are excited to be
involved," said Yoshiiku Miyata, CEO of Panasonic Europe. "This sponsorship is
part of a renewed vigor for one of Panasonic's business visions related to
coexistence with the global environment, which supports the company's ongoing
commitment to preserving our global environment."
    The WWF Arctic program seeks to eliminate existing and looming threats to
the Arctic, a region that is a vital component of the global climate system.
    "We are delighted to welcome Panasonic as a corporate sponsor for our
Arctic Program," said Dr. Chris Hails, Director of Network Relations at WWF
International. "The contribution of Panasonic is a welcome first step for us
in securing the support we need to help protect and preserve the Arctic."
    Panasonic's support will enable WWF to scale up Arctic activities at a
time when the Arctic faces unprecedented change. Those activities include
devising and promoting governance and management regimes to help protect
Arctic ecosystems, eliminating illegal fishing activities, and researching,
monitoring, and supporting the continued well-being of key Arctic species such
as polar bears.
    For Panasonic, the initiative is an important part of its global Eco
Ideas Strategy, which aims to improve the efficiency of products, increase
environmental performance at manufacturing sites and encourage people such as
consumers and employees to take their own initiative regarding the environment
through proactively engaging with local communities around the world.
    For further information on the aims and objectives of the Arctic Program,
please visit http://www.panda.org/arctic.
    For further information on Panasonic's Eco Ideas initiative, please see
www.panasonic.net/eco.

    About WWF

    WWF, the global conservation organization, is one of the world's largest
and most respected independent conservation organizations. WWF has a global
network active in over 100 countries with almost 5 million supporters. WWF's
mission is to stop the degradation of the earth's natural environment and to
build a future in which humans live in harmony with nature, by:

    
    -   conserving the world's biological diversity
    -   ensuring that the use of renewable natural resources is sustainable
    -   promoting the reduction of pollution and wasteful consumption.

    Further information about WWF is available at: www.panda.org.
    

    Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI).
PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world's
largest producers of electronic and electric products for consumer, business,
and industrial use. Consumers seeking more information on the company's
products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access
Panasonic's home page at www.panasonic.ca.




For further information:

For further information: Ryan Lockhart, Environics Communications, (416)
969-2479, rlockhart@environicspr.com; Stacey Flowers, Environics
Communications, (416) 969-2752, sflowers@environicspr.com; Hadley Archer, WWF
Canada, (416) 484-7702, harcher@wwfcanada.org

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