Yahoo! Canada Buzz Index search results peg Palin (50%) and Harper (11%)
as popular pack leaders, while McCain (2%) sits in the cellar
TORONTO, Oct. 7 /CNW/ - While many polls imply tightening political races
both in Canada and south of the border, new search results released from
Yahoo! Canada suggest that some clear winners and losers have emerged when it
comes to political interest and candidate popularity.
Canadians More Fixated on US Candidates?
On the October 2 "great debate day" that saw both U.S. vice-presidential
candidates and all of the Canadian leaders square off against one another,
American political candidates received twice the number of searches on Yahoo!
Canada as Canadian candidates. In fact, Alaska Governor Sarah Palin extended
her popularity further, receiving as many searches on debate day as all US and
Canadian political candidates combined. Not surprisingly, Palin's rival,
Senator Joe Biden, also increased his share of candidate searches by eight per
cent from the previous day.
Top-searched election candidate results (October 2, 2008):
1. Sarah Palin 50% (up 2% on debate day)
2. Stephen Harper 11% (down 8% on debate day)
3. Joe Biden 8% (up 7% on debate day)
4. Barack Obama 7% (up 2% on debate day)
5. Jack Layton 7% (down 1% on debate day)
6. Elizabeth May 6% (unchanged on debate day)
7. Stephane Dion 5% (down 1% on debate day)
8. Gilles Duceppe 3% (up 2% on debate day)
9. John McCain 2% (down 1% on debate day)
In the weeks leading up to the debates, strong opinions about Palin have
driven up searches for antagonists Tina Fey and Katie Couric, and family
members Bristol and Todd Palin. Users have also been curious about Palin's
beauty queen past, spurring Joe Six-pack and others to search for "Sarah Palin
beauty pageant," and "Sarah Palin bikini".
When examining searches for Canadian leaders exclusively heading into the
English debate, results remained fairly consistent with the exception of Prime
Minister Harper who saw his share of searches actually decrease by 8 per cent.
Despite the decrease, however, Prime Minister Harper remains the most-searched
Top-searched Canadian leader results (October 2, 2008):
1. Stephen Harper (35%)
2. Jack Layton (22%)
3. Elizabeth May (17%)
4. Stephane Dion (17%)
5. Gilles Duceppe (9%)
"Our results point to a trend that Canadians are perhaps more interested
in the U.S. presidential race, with its larger-than-life candidates and
scandals, than in the more sedate election at home," said Huw Evans, Manager,
Search Editorial, Yahoo! Canada. "There's also a certain amount of apathy when
it comes to watching politicians debate on television, which may account for
Canadians' increasing interest in going online to search for information
The Yahoo! Canada Buzz Index (http://ca.buzz.yahoo.com/) provides insight
and commentary for the top Canadian searches as measured by Yahoo! Canada
Search. After the data has been collected from the Yahoo! Canada Search log
files, the Buzz Index team reviews the total number of people searching for
specific subjects, along with spikes of interest in searches at particular
times of the year. Over 100 million searches are conducted on Yahoo! Canada
About Yahoo! Canada
Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://qc.yahoo.ca. In Canada, Yahoo! sites were
visited by more than 16 million Canadians in September 2008 (comScore Media
Metrix, September, 2008). Yahoo! Canada is headquartered in Toronto, Ontario.
For further information:
For further information: For interviews and more information: Clive
Hobson, Yahoo! Canada, (416) 848-6184, email@example.com; Briana D'Archi,
Laura Butcher, Environics Communications, Inc., (416) 969-2671, (416)
969-2766, firstname.lastname@example.org, email@example.com