Paddle the Don! Brings out 400 residents in annual celebration of Toronto's urban river



    - Toronto and Region Conservation opens up the Don River for paddlers -

    TORONTO, May 3 /CNW/ - Today, 240 canoes and kayaks are navigating their
way down the Don River in a once a year opportunity to see the urban river up
close. This highly-anticipated event sold out in 48 hours, and brings
individuals, corporations, organizations and government to gather on the Don
River celebrating the great works made in protecting and regenerating one of
Toronto's natural treasures. Today, almost half the Don Watershed is devoted
to housing, and a fifth to industrial, institutional or commercial
development. Pressures on the watershed continue to affect the health of the
Don and the wildlife that depend on it, unless residents and businesses
implement sustainable practices to help regenerate the watershed.
    "The Don River has been abused in the past but is still a vital part of
Toronto's natural heritage that needs protection," said Adele Freeman,
Director, Watershed Management, TRCA. "The revitalization of the Don is a big
challenge that demands a high-level commitment from community members,
governments and business. The overwhelming attendance at this year's event
shows that the community is taking responsibility for the Don and wants it to
become a healthy urban river."
    The commitment to revitalize the Don River is manifested in large-scale
initiatives such as the Don Mouth Naturalization and Port Lands Flood
Protection Project which TRCA is leading on behalf of Waterfront Toronto; and
through hundreds of small acts of conservation carried out by individual's
everyday.
    The Don Mouth Naturalization and Port Lands Flood Protection Project,
part of Waterfront Toronto's overall work to revitalize the City's waterfront,
will enhance water and land habitat for natural species and create the
potential to re-establish wetlands in the area that were lost 100 years ago.
The project will also protect 230 hectares of the port lands area from
flooding during a regional storm, which has been identified as one of the
greatest flood risks in downtown Toronto.
    "The revitalization of Toronto's waterfront is the largest urban renewal
project in North America, and one the largest waterfront revitalization
projects in the world" said Michelle Noble, Director of Communications and
Marketing of Waterfront Toronto, an organization formed by the governments of
Canada, Ontario and Toronto to lead the renewal of Toronto's waterfront.
    Businesses, such as Australia's Banrock Station Wines, are also doing
their part for the Don. Banrock Station is a major supporter of Paddle the Don
and has sponsored the Corporate Canoe Challenge since 2004. Banrock Station
was established 14 years ago on the philosophy of good earth, fine wine. This
is a philosophy that carries through from the vineyard to winemaking, to
packaging and through a contribution of more than $5 million Australian
dollars towards 90 conservation projects around the world, including its 
$1.25 million commitment to the Lake Ontario Atlantic Salmon Restoration
Program ("Bring Back the Salmon) here in Canada.
    "Our offices in downtown Toronto are less than 400 metres from the Don
River, it's in our backyard and it's where our people work each day," said Ted
Robinson, VP of Churchill Cellars, which represents Banrock Station in
Ontario. "The river is under-appreciated right now, and we hope that through
events such as Paddle the Don, people will have better insight into what it
can become."
    Individuals such as, Peter Heinz, are also stepping up to make a
difference. Peter has been a member of the Don Watershed Regeneration Council
for the past 10 years, played an important part in the preparation of the Walk
the Don series of walking guides, and been a driving force behind the Don
Watercourse Identification Signage with its recently unveiled 64 signs to mark
the rivers and streams throughout Toronto.
    "I'm an avid walker who loves the amazing web of trails lacing our city",
said Peter Heinz, Vice Chair, Don Council. "Without leaving the GTA, people
can enjoy nature at its finest. Our valleys and trails are well worth visiting
because they offer opportunities both to enjoy a natural environment and to
keep active. Our new signage will connect people with their watershed. Whether
they are walking, paddling, cycling or just living in the Don watershed, they
will experience what it has to offer and want to protect it for the future."
    The event is organized by Toronto and Region Conservation (TRCA), The
Conservation Foundation of Greater Toronto, the Wilderness Canoe Association,
the City of Toronto and the Don Watershed Regeneration Council, along with the
support of many dedicated volunteers, generous sponsors and watershed
supporters.

    
    For Additional information about the Don River, please check these
    resources:

    Don River Watershed Plan: http://www.trca.on.ca/donwatershedplan

    Don Mouth Revitalization and Port Lands Flood Protection Project
    http://www.waterfrontoronto.ca/dbdocs//472637886aeef.pdf

    Paddle the Don!: http://www.paddlethedon.ca
    Paddle the Don Event information:
    http://www.newswire.ca/en/releases/archive/April2009/27/c5347.html
    

    Toronto and Region Conservation

    With over 50 years of experience, Toronto and Region Conservation (TRCA)
helps people understand, enjoy and look-after the natural environment. Our
vision is for The Living City(R), where human settlement can flourish forever
as part of nature's beauty and diversity. For more information, call
416-661-6600 or visit us at www.trca.on.ca






For further information:

For further information: For media information, contact: Rowena Calpito,
Supervisor, Media Management, Toronto and Region Conservation, Tel: (416)
661-6600 ext 5632, Mobile: (416) 358-3446, E-mail: rcalpito@trca.on.ca


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