Year Starts with Mobile TV Innovations and Closes with Android
SAN DIEGO, December 10 /CNW/ - The global mobile multimedia industry made
solid progress in 2007, and that progress mostly came from mobile operators
honing their established service offerings and improving the end-user
experience, according to PacketVideo (PV), the multimedia software company
whose software now powers more than 170 million multimedia mobile devices
PV, a subsidiary of NextWave Wireless Inc. (NASDAQ: WAVE), supplies the
multimedia software that enables such services as Verizon Wireless' VCAST
music and video services, NTT DoCoMo's 3G FOMA service and Orange's Orange
World services. In 2008, PV will enter its 10th year of designing and
delivering mobile media solutions.
"Over the past decade, we've witnessed a lot of good technologies and
services that ran their course very quickly. Increasingly, those that stick
are the services that consider the end-user," said PV CEO James C. Brailean,
Ph.D. "It's more than just streaming a song or a video clip. Multimedia
services are becoming highly sophisticated and feature-rich. In 2007, ease of
use became critical for a service to get any kind of traction with consumers."
PV's focus in 2007 was doing just that: inventing and improving
multimedia software solutions to enhance adoption of mobile media services.
"Different regions emphasized different media functions this year," said
Brailean. "With our North American customers, we launched some significant
upgrades to music services, telling us that the mobile phone is gaining
traction as a favored personal audio device. In Japan, we enabled DoCoMo
customers to better enjoy Internet-based media with the introduction of phones
fully capable of playing back virtually any Internet-based video. And our
European customers asked us to create new ways for their end-users to store
and manage different forms of digital content for easy access from their
Some of the key developments for PV in 2007:
January - Fast Channel Changing: PV debuted its fast channel change
technology, which enables users of DVB-H live TV services to change channels
in under 200 milliseconds, compared to up to six seconds for standard DVB-H
February - New Digital Rights Management Options: PV was the first to
demonstrate publicly the versatile digital rights management system from
Microsoft called PlayReady. PlayReady, along with PV's own digital rights
management system called Secure Digital Container (SDC), enables multiple
business models, including superdistribution of content and over-the-air
content license acquisition.
March - MediaFusion(TM) Unified Client-Server: PV introduced its
MediaFusion white label client-server solution to create an integrated media
on-device portal. MediaFusion will be deployed next year by multiple mobile
operators. With MediaFusion, mobile media services have a more elegant and
user-friendly way to search and access multimedia content while creating new
April - PV Shows MediaFLO's Openness: PV was the first to demonstrate
publicly the mobile broadcast TV platform MediaFLO on a reference device with
a third-party application processor, showing that it is indeed an open
October - PVConnect(TM) Links the Home Network with the Mobile Phone: PV
demonstrated publicly its PVConnect media server software that enables the
seamless sharing of content, such as music, photos and video, between a
variety of compatible devices including mobile phones. PVConnect had a number
of design wins this year, including media storage devices made by HP,
Cisco-Linksys and LaCie.
November - PV is a Founding Member of the Open Handset Alliance: PV
supplies the multimedia subsystem for the Android media device platform, an
open-source initiative led by Google. PV is one of 34 industry heavy-hitters
who founded the Open Handset Alliance.
November - PV Adds 14 New Handsets to its DoCoMo Deployments: With the
release of 14 new phones, PV brought the total of PV-powered multimedia
handsets deployed by its customer NTT DoCoMo to 54.
In 2008: PV was the first company to bring video to cell phone back in
1998 and plans to continue its streak of mobile multimedia innovations in
2008. Among the innovations to debut is the introduction of a new way to
deliver mobile TV broadcasts to handsets, to be previewed at the Mobile World
Congress show in February.
"Some industry watchers are saying 2007 was a quiet year for mobile
media, but we saw it more as a transition year," said Brailean. "Multimedia
services have entered the consumer mainstream. We're looking forward to the
launch of a number of new, flexible, and more importantly, easy-to-use mobile
media services next year."
About PV: PV, a subsidiary of NextWave Wireless Inc. (NASDAQ: WAVE), is
the software innovator powering the world's leading mobile multimedia
services. With more than 250 different devices supported and 170+ million PV
multimedia clients deployed around the world, PV has the deepest, broadest and
most respected multimedia software expertise in the industry. Founded in 1998,
PV is headquartered in San Diego, California with regional offices in the
U.S., Japan, Europe and India.
Note Regarding Forward-Looking Statements: This press release contains
"forward-looking statements" for purposes of the Private Securities Litigation
Reform Act of 1995 that involve risks and uncertainties. There can be no
assurances that forward-looking statements will be achieved, and actual events
or results could differ materially from the events or results predicted or
from any other forward-looking statements made by, or on behalf of, PV, and
should not be considered as an indication of future events or results.
Important factors that could cause actual events or results to differ
materially are described in filings of our parent company, NextWave Wireless
Inc. (NASDAQ: WAVE) with the Securities and Exchange Commission. All such
documents are available through the SEC's website at www.sec.gov. PV and
NextWave Wireless Inc. make no commitment to revise or update any
forward-looking statements in order to reflect changes in events or
circumstances after the date any such statement is made, except as may be
required pursuant to applicable law.
For further information:
For further information: PacketVideo Gretchen Griswold, 858-731-5335
email@example.com or Ruder-Finn Jeff Seedman, 310-882-4009