Over 50 per cent of holiday shoppers want to shop at "green" retailers



    Bullfrog Power releases a new poll

    TORONTO, Dec. 7 /CNW/ - It's going to be a green holiday season for more
than half of Ontarians who say they prefer to shop at businesses that have
demonstrated good environmental stewardship, according to the results of a new
poll released today by Bullfrog Power(TM), a leading Canadian provider of 100
per cent green EcoLogo(M)-certified electricity.
    According to the results of a poll conducted by Environics Research
Group, 52 per cent of holiday shoppers in Ontario want to do business with
companies that have environmentally friendly business practices and policies.
    The poll reinforces that consumers in Ontario are increasingly making
purchasing decisions based not just on the goods and services a company
offers, but also based on the way they do business, particularly when it comes
to what they are doing for the environment.
    "For many, the holiday season is a time to pause and reflect on our
relationships with others and our impact on the environment," said Tom
Heintzman, President, Bullfrog Power. "This poll demonstrates that Ontarians
are responding to the spirit of the season by rewarding those businesses that
do something to contribute to a cleaner, greener environment for all of us.
Through our bullfrogpowered Green Index, we are proud to promote hundreds of
organizations that are making strides to green their operations."
    In the survey of more than 340 Ontarians, conducted from November 29 to
December 2, 52 per cent said that over the coming holiday season, they are
likely to favour retailers that offer green products or have greener business
practices. In addition, 37 per cent of Ontarians surveyed said they are likely
to give someone a green or environmentally friendly gift this holiday season.
    Green giving isn't just about giving items to family and friends - it's
also about giving the planet a break. "We had been thinking about purchasing
green, emissions-free power for our home for a while," says Scott Armstrong, a
Toronto resident who now purchases green power from Bullfrog for his home. "We
eventually decided to sign up as a Christmas gift to our family, our
neighbours and, ultimately, to the environment."
    At www.bullfrogpower.com/seasonsgreenings, Bullfrog is offering "Ten Tips
for a Greener Holiday Season." Visitors to the site are also eligible for a
special promotional seasonal discount of $25 off their first residential bill
from Bullfrog Power.
    The complete survey can be viewed at
http://www.bullfrogpower.com/news/Holiday_Survey_Data.pdf.

    About Bullfrog Power

    Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered(TM)"
and support the generation of clean, renewable power.
    www.bullfrogpower.com





For further information:

For further information: Contact Bullfrog Power, Karl Baldauf,
Consultant, Veritas Communications, Tel: (416) 482-2248, Mobile: (647)
888-2866, Email: baldauf@veritascanada.com

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BULLFROG POWER

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