OutdoorPartner Media announces divestiture of PartnerBin assets



    TORONTO, July 16 /CNW/ - OutdoorPartner Media Corporation (TSX-V: OPX -
News) ("OutdoorPartner" or the "Company"), a leading alternative out-of-home
media provider, today announced the sale of its PartnerBin assets to Creative
Outdoor Advertising. Under the terms of the Purchase Agreement, OutdoorPartner
received cash consideration of CAD$516,815 in exchange for all currently
installed PartnerBins, the rights to sell advertising under each community
agreement, the PartnerBin patents and existing contracts to provide local
advertising services on PartnerBins. Following the transaction, both companies
will work towards establishing a cross-selling agreement whereby
OutdoorPartner will assist Creative Outdoor Advertising in procuring U.S.
national advertisers.
    "The PartnerBin assets became non-core after the acquisition of Prime
Point Media and the more recent addition of large-format inventory in New York
City," stated Mark Brodkin, President and Chief Executive Officer of
OutdoorPartner. "Aside from the financial benefits, this divestiture will
allow OutdoorPartner to focus its sales and marketing efforts on the core
business."
    "We are excited by this transaction," stated David Gray, President and
Chief Executive Officer of Creative Outdoor Advertising. "This further
demonstrates our commitment to providing our world class Streetscaping
programs to North American municipalities and small business advertisers. The
PartnerBin assets are a great addition to our local business inventory. We
look forward to working with OutdoorPartner in the months ahead."

    About OutdoorPartner:

    OutdoorPartner is a market leader in the high-growth alternative
out-of-home advertising industry. The Company provides its advertising clients
with an opportunity to post messages on its diversified network of advertising
displays - including standard and large-format phone kiosks and lifeguard
towers - covering all of the top 50 Designated Market Areas ("DMAs") in the
United States. In addition to static display advertising, OutdoorPartner
provides advertisers with the opportunity to push rich digital content from
its phone kiosks to consumers' Bluetooth enabled mobile phones with a service
called PrimeCasting. Combined with its powerful, proprietary database and
mapping software, the Company's extensive network offers advertisers
micro-targeted ad placement in close proximity to pedestrian traffic and the
point of purchase. More information may be found online by visiting
www.outdoorpartner.com.

    About Creative Outdoor Advertising:

    Creative Outdoor Advertising has over 25 years of experience in providing
Streetscaping programs to municipalities and transit authorities across North
America. Streetscaping can best be described as the provision of street
furniture, primarily benches and recycling bins at bus/transit stops. Creative
Outdoor Advertising operates in over 300 municipalities in Canada and the
United States and is equipped to accommodate benches, recycling containers,
newspaper distribution stands and bicycle racks. The Streetscaping program
includes the maintenance and servicing of all street furniture. More
information may be found online by visiting www.creativeoutdoor.com.

    Forward-Looking Statements

    This news release contains forward-looking statements regarding, among
other things, OutdoorPartner's beliefs, plans, objectives, strategies,
estimates, intentions and expectations. Such statements are based on a number
of assumptions which may prove to be incorrect, involve certain risks and
uncertainties that are difficult to predict and, accordingly, are not
guarantees of future performance. The future results of the Company or
developments may differ materially from those expressed in the forward-looking
statements contained in this news release, due to, among other factors,
OutdoorPartner's lack of operating profits, its dependence on key personnel,
general economic conditions and other external events that may impact on
customers' advertising spending, competition from other out-of-home
advertisers and other media and government regulation seeking to limit or
restrict OutdoorPartner's activities. More detailed information about these
and other factors is included in OutdoorPartner's 2007 Annual Information Form
and other documents published or filed by, or on behalf of, OutdoorPartner
from time to time with the Canadian securities regulatory authorities. Other
than as required by law, OutdoorPartner undertakes no obligation to publicly
update or revise any such forward-looking statements or information, whether
as a result of new information, future events or otherwise.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E




For further information:

For further information: Mark Brodkin, Chief Executive Officer,
OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305,
Toronto, Ontario, M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070

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OUTDOORPARTNER MEDIA CORPORATION

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