Ottawa Tourism Wins Second Silver Award for Tourism Advertising



    Campaign To Court Urban Couples Catches The Attention Of Judges

    OTTAWA, Oct. 4 /CNW/ - Ottawa Tourism received its second consecutive
silver for Best Tourism Advertising at the Ontario Tourism Marketing Awards
last night. The award recognized Ottawa Tourism's campaign to attract urban
couples in Montreal and Toronto through creative messaging and stunning
visuals of the city.
    "Ottawa is sophisticated, cultured and visually captivating, and that
message got through to couples in Toronto, thanks to a compelling ad campaign
by Ottawa Tourism," said Robin Garrett, President and CEO of the Ontario
Tourism Marketing Partnership Corporation (OTMPC), which administers the
awards.
    The winners of the third Ontario Tourism Marketing Awards were announced
during the province's two-day tourism marketing summit, held in Ottawa.
    The awards recognize marketing campaigns and news stories that
successfully promote the province as a must-see destination. Nominations were
open to all organizations or individuals in the tourism hospitality industry
operating in Ontario. The categories covered key sectors within the tourism
industry including travel trade, industry, journalism and photography. OTMPC
Chair William Duron acted as master of ceremonies during the awards
presentation.
    "Thanks to an evocative campaign, Ottawa is seen by couples in urban
centres as an ideal romantic getaway that offers exciting nightlife, beautiful
scenery and delicious, local cuisine," said Duron.

    Disponible en français





For further information:

For further information: Amalia Kyriacou, Ontario Tourism Marketing
Partnership Corporation, (416) 314-6590, (647) 271-0532 (cell); Gary Wheeler,
Ministry of Tourism, Communications Branch, (416) 325-8391


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