Ottawa goes into the deep freeze with Canada's largest Dairy Queen soft serve cake



    The 1540 pound treat celebrates Canada Day

    OTTAWA, June 30 /CNW/ - Thirty Dairy Queen soft serve experts created the
nation's largest soft serve cake to help celebrate Canada's birthday. The
massive DQ cake cooled down 3,500 people in Ottawa's Confederation Park where
slices were served to the public for donations benefiting the local Children's
Miracle Network hospital.
    "This is the first time Dairy Queen Canada has attempted something like
this," said Denise Hutton, Vice President Marketing Dairy Queen Canada. "We
are so excited to be in the nation's capital celebrating Canada Day and what
better way than with a slice of delicious DQ Cake!"
    Weighing in at 1540 pounds, the cake took 30 minutes to build and 20
minutes to serve. It consisted of 453 litres of vanilla and chocolate soft
serve, 264 pounds of chocolate crunch and 75 litres of cold fudge.
    To ensure success, DQ blast froze 120 soft serve sheet cakes and
assembled them in a freezer at Tannis Food Distributors, they were swiftly
moved in a freezer truck to Confederation Park where the team worked
diligently to assemble and ice the colossal cake. The leftover cake was
delivered to The Salvation Army (171 George Street) and The Ottawa Mission.
    "We are so grateful to have Dairy Queen Canada as a supporter," said Paul
Lethbridge, Director, Corporate Development Children's Miracle Network. "They
are a fun company to be associated with and one we can always count on."
    Dairy Queen has been a supporter of Children's Miracle Network since
1984, raising more than $77 million during that time. On August 13 Children's
Miracle Network ambassadors and Dairy Queen executives will lend their time
and support to serve Blizzards for Miracle Treat Day.
    For more information about Dairy Queen Canada visit www.dq.ca

    About Dairy Queen Canada

    Dairy Queen Canada is a wholly owned division of International Dairy
Queen. IDQ is part of the Berkshire Hathaway family, a company owned by Warren
Buffet. In Canada, IDQ, develops, licenses and services a system of more than
570 Dairy Queen and 135 Orange Julius stores in Canada featuring hamburgers,
hot dogs, soft serve, blended drinks made from oranges and other fruit
flavours, along with various snack items.

    About Children's Miracle Network (CMN)

    Children's Miracle Network is an international non-profit organization
dedicated to saving and improving the lives of children by raising funds for
children's hospitals and health foundations across North America. Each year
the 170 Children's Miracle Network hospitals - 14 of which are in Canada -
provide the finest medical care, life-saving research and preventative
education to help millions of kids overcome diseases and injuries of every
kind.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: or photos please contact: Alanna Banks, Media
Profile, Alanna.banks@mediaprofile.com, (416) 342-1801

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DAIRY QUEEN CANADA

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Children's Miracle Network

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