Ottawa-Based Cosmetics Firm Mistura Beauty Signs Celebrity Jockey and VOGUE Model Chantal Sutherland as Spokeswoman for Their 6-in-1 Beauty Solution(TM)



    OTTAWA, Aug. 22 /CNW Telbec/ - Mistura Beauty has announced that it has
signed Winnipeg-born celebrity jockey and VOGUE model Chantal Sutherland as
the new face for their Mistura product line. "We are absolutely delighted"
says Andi Marcus, President and CEO of Mistura Inc. "Ms. Sutherland is a
wonderful role model for women and brings with her an incredible sense of
style and natural beauty in keeping with our branding. Her modeling experience
and global appeal drew us to her" notes Marcus, "and the uniqueness of her
profession aligned well with our demographic. We look forward to a very
successful partnership".
    Sutherland began her career in 2000, winning her first race on October 9
of that year, aboard Silver Bounty. Aside from her two Sovereigns, other
Woodbine highlights include a 124-win season in 2002, two Queen's Plate
mounts, in 2001 and 2002 and contesting the Grade 1, Pattison Canadian
International in 2004, where she became only the third woman to ever ride in
the turf classic. Recently, Chantal had a Canada Day to remember when she rode
four winners, including Executive Flight in her first stakes victory since
2003, at Toronto's Woodbine Racetrack and enjoyed a memorable on August 9th
with five victories in the Duchess Stakes. A two-time Sovereign Award winner
as Canada's top apprentice jockey in 2001 and 2002, Sutherland said her recent
wins are the most since she won five in one day in 2003. "My season is going
fantastic this year," she said, adding that she doesn't like to dwell on the
standings. "I think I'm about seventh right now."
    Mistura Beauty launched their product line in March to the delight of
local media and makeup enthusiasts. Their signature "6-in-1 Beauty
Solution(TM)" is a multi-functioning single-shade formula that works on all
skin types and colours. "We have been overwhelmed with the response" says
Marcus, adding "it truly is the most incredible product of its kind on the
market right now. We consider our single-shade formula revolutionary."
    Sutherland was voted one of People magazine's "100 Most Beautiful" in
2006, was featured in Sports Illustrated and worked with famed celebrity
photographer Annie Leibovitz for a 4-page spread in American VOGUE. Photos of
Mistura's new campaign featuring Sutherland will be available at
www.misturabeauty.com beginning in September of 2008.




For further information:

For further information: Andi Marcus, President, (613) 296-4881,
andi.marcus@misturabeauty.com

Organization Profile

MISTURA BEAUTY

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890