Orville Redenbacher's New Line of Gourmet Popcorn Proves White After Labour Day is No Longer a Faux Pas...



    
    The brand introduces its first line of gourmet popcorn made with white
    corn kernels and butter
    

    MISSISSAUGA, ON, Sept. 8 /CNW/ - While the old adage, 'don't wear white
after Labour Day,' still may resonate with some, it doesn't apply to what's
popping up in the snack food aisle. Canada's leading popcorn brand is
launching a new line of gourmet popcorn, Orville Redenbacher's Select
White(TM), that offers popcorn fans a white-coloured favorite.
    Orville Redenbacher's Select White(TM) popcorn differentiates itself from
other popcorns with two appealing characteristics. Firstly, it is made with
white corn kernels, offering consumers an alternative to the yellow corn
kernel that's traditionally used for popcorn. Secondly, it contains real
butter, adding a savory, creamy touch that enhances the snacking experience.
    "Popcorn has always been a snacking staple and at Orville Redenbacher's,
we believe in pushing the boundaries of popcorn and coming up with new
products to satisfy Canadian's evolving tastes," said Norma D'Onofrio, Senior
Marketing Manager for Orville Redenbacher's at ConAgra Foods Canada. "Select
White is sure to impress even the choosiest of snackers."
    Orville Redenbacher's Select White(TM) popcorn has a suggested sales
price of $4.99 - $5.99 for a six-pack box and $6.99 - $7.99 for a ten-pack
box. Orville Redenbacher's Select White(TM) popcorn has been available at most
major grocery retailers since July 13, 2009.
    Orville Redenbacher's Select White(TM) is a whole grain and a source of
fibre. Canada's Food Guide advises Canadians to make at least half of their
grain products whole grain each day.

    About ConAgra Foods Canada, Inc.

    ConAgra Foods Canada, based in Mississauga, Ontario, is a division of
ConAgra Foods Inc. (NYSE:   CAG), based in Omaha, Nebraska. ConAgra Foods is one
of North America's largest packaged-food companies, serving consumer grocery
retailers, as well as restaurants and other foodservice establishments.
Popular ConAgra Foods consumer brands include: Orville Redenbacher's(TM), Chef
Boyardee(TM), Egg Beaters(TM), Healthy Choice(TM), Hunt's(TM), Snack Pack(TM),
PAM(TM), POGO(TM), Reddi-Wip(TM), VH(TM), and many others. For more
information, please visit us at www.conagrafoods.ca.

    About ConAgra Foods, Inc.

    ConAgra Foods, Inc., (NYSE:   CAG) is one of North America's leading food
companies, with brands in 97 percent of America's households. Consumers find
Banquet(TM), Chef Boyardee(TM), Egg Beaters(TM), Healthy Choice(TM), Hebrew
National(TM), Hunt's(TM), Marie Callender's(TM), Orville Redenbacher's(TM),
PAM(TM), Peter Pan(TM), Reddi-wip(TM) and many ConAgra Foods brands in
grocery, convenience, mass merchandise and club stores. ConAgra Foods also has
a strong business-to-business presence, supplying potato, other vegetable,
spice and grain products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please visit us at
www.conagrafoods.com.





For further information:

For further information: Media Contacts: Laura Snell, Ketchum on behalf
of ConAgra Foods Canada, T: (416) 355-7406, E: laura.snell@ketchum.com;
Marshneill Abraham, Ketchum on behalf of ConAgra Foods Canada, T: (416)
355-7425, E: marshneill.abraham@ketchum.com

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