OREO TO ATTEMPT GUINNESS WORLD RECORDS® MARK FOR MOST "LIKES" ON A FACEBOOK POST IN 24 HOURS

Oreo Encourages Global Fans To Make The World's Favorite Cookie
The World's "Most Liked" Cookie

TORONTO, Feb. 14 /CNW/ - Oreo, the World's Favorite Cookie, is asking fans around the world to join in its attempt to set the Guinness World Records® mark for the "Most 'likes' on a Facebook post in 24 hours."

The record attempt will begin on Tuesday, February 15 at 9 a.m. EST, when the Oreo Facebook community of 16 million fans from around the world will have 24-hours to "like" a post from the iconic cookie brand. Per Guinness World Records rules established for this category, Oreo fans will have to rally a minimum of 45,000 "likes" to earn the title and become the World's "Most Liked" Cookie. If successful, Oreo will become the first brand to hold a Facebook Guinness World Records title.

Oreo is beloved the world over and attracts fans not only because of its delicious taste but for its unique twist, lick and dunk ritual - a special moment of childlike delight enjoyed over an Oreo cookie and milk that translates into any language or culture. This Guinness World Records attempt aims to bring to life the brand's ability to bring families worldwide together in new, contemporary ways…all for the shared love of an Oreo cookie. 

To participate in the Guinness World Records attempt or for more information on Oreo, visit www.facebook.com/oreo.

ABOUT KRAFT FOODS
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Kraft Foods

For further information:

Basil Maglaris Patrick Martins
847/646-4538 416/642-7958
news@kraft.com
pmartins@webershandwick.com

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