Operation Red Nose helps to keep the number of alcohol-related collisions to zero in Ontario this holiday season.



    TORONTO, Dec. 24 /CNW/ - The Ontario Safety League (OSL) and Insurance
Bureau of Canada (IBC) are pleased that at the mid-point of this year's
Operation Red Nose campaign there are zero crashes, injuries or fatalities.
    "Things are adding up to zero and we are thrilled about it. At our
midpoint in the 2007 ORN campaign, we are proud to say that we are meeting our
goal of zero crashes, injuries, or fatalities in Red Nose communities during
the hours when the program is in operation. To the thousands of volunteers who
have already participated and the thousands of clients we have driven home,
thank you for continuing to make Operation Red Nose the success that it is,"
says Brian Patterson, President and General Manager, OSL.
    "This unique, free, designated-driver program is recognized across the
province as one of the strongest ways a community can become involved in
helping to reduce the devastating impact of impaired driving," says Patterson.
    Operation Red Nose runs from the last weekend in November until the end
of December in seven Ontario communities: Chatham-Kent, Hearst, Kingston,
Newmarket-Aurora, North Bay, Quinte and Sudbury. New in 2007 was the launch of
a pilot project in Toronto's historic Distillery District that allowed
consumers to take advantage of a safe ride home to anywhere in the Greater
Toronto Area between December 12 to 15, 2007.
    This year in partnership with IBC, Operation Red Nose launched an
extensive awareness and education campaign using radio, TV and print
advertisements. Funded by IBC, the ads addressed and reinforced the message
that it is always important to plan a safe way home. IBC, through its member
home, car and business insurance companies, has invested more than $1 million
to raise public awareness of the program and the need for planning when
preparing for festivities where alcohol is served.
    "Like all those engaged in the fight against impaired driving, we will
never know how many people were positively influenced by these public
awareness initiatives," says Patterson. "What we do know is that when ORN
volunteers are out talking to the public across the province, they hear that
people are planning ahead to find a safe way home."





For further information:

For further information: To arrange for on-site interviews with OSL, IBC
or any Operation Red Nose programs please contact: Brian J. Patterson, CFE
President and General Manager, Ontario Safety League, (416) 629-2890; Nancy
Tibbo, Manager, Public Affairs, Insurance Bureau of Canada, (416) 362-2031


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