OpenSRS Web Hosting Industry Survey: Resellers Missing Opportunity with Social Network Users



    TORONTO, Aug. 25 /CNW/ - Tucows Inc., (AMEX:  TCX, TSX:TC) a leading
provider of Internet services to web hosting companies and ISPs worldwide,
announced today the results of an industry survey conducted by its reseller
services group OpenSRS at the HostingCon 2008 conference in Chicago last
month. Survey findings revealed resellers of email and domain names are
missing significant business opportunities to tap into social network users.
    Of the respondents, 60% have their own blog or personal website, and
nearly three-fourths use social networks like Facebook, Flickr, YouTube,
Twitter and FriendFeed to share information with friends and family. Despite
the majority of people using social networking services, 81% of the
respondents in the web hosting industry do not believe these "web 2.0" or
functional-hosting businesses could hurt their business.
    "While the web hosting industry does not view social networks as a threat
to its business, people are going to functional-hosts for services that allow
them to share information online. This demonstrates that there are
opportunities for web hosts to tap into consumers who embrace social networks
- but these opportunities are being overlooked by the very industry that knows
the Internet best," said Ken Schafer, Vice President of Product Management and
Marketing for Tucows. "It's important that as the web hosting industry moves
forward, we understand that Internet users are seeking a customized,
personalized, Internet experience for both personal and professional reasons.
Ultimately, it's about customer relationships. Providers and resellers need to
work together to provide the support, services and infrastructure that give
users the best experience."
    Other results of the survey revealed that 73% of all domain name
resellers enjoy working with their provider. In addition, three-fourths of
domain name resellers believe their provider understands its needs and nearly
one-half have no complaints with their provider, but of those that did, the
top complaints were poor communication or support and lack of the full range
of services their customers want.
    "It's always great to receive positive feedback from the industry -
OpenSRS has made a strong commitment to our reseller community because they
have been incredibly supportive of us. By making it easy to sell and manage
the highest quality Internet services, we give our resellers the tools they
need to be successful," added Schafer.
    In 1999, Tucows became the first domain name wholesaler to be accredited
by ICANN and chose the name OpenSRS for its domain name service. Recently
relaunched to celebrate its resellers' sustained loyalty, OpenSRS today
remains one of the world's largest wholesale domain registrars as well as the
most reseller-friendly, and has expanded its offerings to include hosted email
and SSL certificates. OpenSRS has grown steadily each year and today boasts
over 9,000 active resellers on six continents. Those resellers, in turn, have
the potential to reach millions of end users.

    About OpenSRS

    OpenSRS is a global provider of wholesale Internet services to web
hosting companies and ISPs. Wholly owned by Tucows, Inc., OpenSRS provides
wholesale services for hosted email, domain name registration, Personal Names,
and SSL certificates. For more information, please visit http://opensrs.com.

    About Tucows

    Tucows is an Internet services company. Through our global network of
over 9,000 service providers our OpenSRS group provides millions of email
boxes and manages over eight million domains. Tucows is an accredited
registrar with ICANN (the Internet Corporation for Assigned Names and
Numbers). We hold a domain name portfolio of approximately 150,000 domain
names that are available for sale, monetized through advertising and support
our wholesale Personal Names Service. Our Retail division sells Tucows
services to consumers and small business owners through Domain Direct, IYD
(It's Your Domain) and NetIdentity. Tucows.com remains one of the most popular
software download sites on the Internet. For more information please visit:
http://tucowsinc.com.





For further information:

For further information: Megan Grenter, LEWIS PR, megang@lewispr.com,
(202) 349-3775; Leona Hobbs, Tucows/OpenSRS, lhobbs@tucows.com, (416)
538-5450

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