Opening of model-residence marks formal beginning of sales of The Residences at the Ritz-Carlton, Montreal - Quality, refinement, luxury and prestige in an opulent environment



    
           "The most expensive project ever undertaken in Montreal"
    

    MONTREAL, Oct. 2 /CNW Telbec/ - Combining the classic architecture of the
Ritz-Carlton Montreal with distinctly modern elegance, The Residences at the
Ritz-Carlton, Montreal will stand apart from all other projects of its kind
and will be the most expensive project ever undertaken in Montreal. The
opening of a model residence marks the official beginning of sales, a crucial
step in the hotel's $100-million transformation. Sotheby's International
Realty, a renowned real estate firm specializing in luxury properties, is
handling the sale of these incomparable residences.
    "Today, with the opening of our model residence, we are taking another
step toward in restoring the Grande Dame of Sherbrooke Street to its status as
one of the premier hotels in North America and as well as in the Montreal
community," said Andrew Torriani, president and general manager of the
Ritz-Carlton Montreal. "Several hundred people have already expressed
interest. Now it remains to be seen who will have the opportunity to make
their home at this unique address."

    Design features that meet owners' expectations

    The interiors of the residences had to reflect the majestic building.
"From the outset, we have put our trust in the talents and expertise of local
professionals," added Mr. Torriani. "Montreal designer Patty Xenos was a
natural choice for her sensitivity and her thorough understanding of what we
wanted to do. What she has created will make residents truly proud to live at
the Ritz-Carlton."
    "To meet the expectations of the future owners, we had to create a
sumptuous environment that offers luxury, refinement and prestige," said
Ms. Xenos. "We are dealing with a specific clientele that can tell the
difference and knows what real value is. They look for classic, timeless
quality coupled with sleek elegance, and steer clear of anything trendy. The
very concept of the transformation project is a combination of traditional and
contemporary design, so I had an opportunity to create something unique and
incomparable, since there's only one Ritz-Carlton Montreal."
    In designing the residences, Ms. Xenos relied on five basic principles:
1) drawing on the building's architectural details to create interior elements
that echo these features; 2) choosing noble, timeless materials whose
uniqueness and richness reflect a design that is both classic and
contemporary; 3) strategically selecting brands that correspond to the values
and needs of the target clientele; 4) allowing future owners to personalize
their residence; 5) respecting and even surpassing the Ritz-Carlton's
standards.

    The transformation moves forward

    The central focus of the project is the total renovation of the hotel to
meet the highest international standards for luxury and comfort for a
five-star hotel, as well as an expansion with the construction of prestige
residences. Once the transformation is complete, the hotel will have 130 rooms
and up to 50 residences.
    The interior demolition phase began in July. Construction of an
additional floor and the new wing should begin in the winter of 2009. The
hotel should welcome its first guests in late 2009, with the first owners
taking possession of their new home in early 2010.

    About the Ritz-Carlton Montreal
    -------------------------------

    Inaugurated in 1912, the Ritz-Carlton Montreal is located in the heart of
the Golden Square Mile, the neighbourhood that was home to Montreal's early
20th-century business elite. A symbol of refinement and elegance, the hotel
has welcomed some of the world's most notable heads of state, artists and
business people. Many leading 20th-century figures have stayed at the
Ritz-Carlton, including Queen Elizabeth, Winston Churchill, Charles de Gaulle,
Richard Nixon, Pierre Elliott Trudeau, Brian Mulroney, George Bush Sr., the
Rolling Stones and Celine Dion, as well as Elizabeth Taylor and Richard
Burton, who celebrated their first marriage at the hotel.
    Since 2007, the Ritz-Carlton Montreal has been owned by a consortium
comprising Mirelis Financial Group, Torriani Group and Rolaco Group. It is
managed by Torriani Luxury Hotel Management Canada, a subsidiary of Monaco
Luxury Hotels and Resorts. Following the transformation, the Ritz-Carlton
Montreal will have 130 rooms and suites, and up to 50 residences.

    
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For further information:

For further information: Sylvie Robitaille, (514) 843-2354, Cell: (514)
220-4979

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Ritz-Carlton Montreal

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