Open Text Unveils Enterprise 2.0 Strategy



    Comprehensive Strategy Will Help Organizations Accelerate Social
    Computing, Embrace Web 2.0, Advance Collaboration and Ensure Compliance

    Company Announces New Solutions As Part of Broader 2.0 Strategy

    AIIM Conf. & Expo 2008, BOSTON, and CeBIT 2008, HANNOVER, Germany,
March 3 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX, TSX: OTC), a global
leader in enterprise content management (ECM), today unveiled its Enterprise
2.0 strategy designed to help customers transform their organizations with
powerful social computing tools. Open Text is taking its collaboration and Web
solutions offerings to a new level, providing 2.0 capabilities -- wikis,
forums, blogs, tagging, moderation, communities and real-time collaboration --
that are persuasive, productive and integrated into business processes, while
still respecting compliance initiatives.
    Web 2.0 technologies have redefined the Web as a platform to harness
collective intelligence. Applied in the enterprise, organizations can achieve
a future desired state of Enterprise 2.0, where its internal and external web
sites and applications get better the more people use them. Application of
these new technologies creates more engaging Web experiences, improves
knowledge sharing and collaboration, increases employee productivity and helps
improve brand loyalty and interaction.
    Leveraging its existing Web 2.0 solutions based on its market leading web
content management offering, Open Text will provide a comprehensive set of new
solutions to better address the broad range of 2.0 requirements. These
solutions are aimed at collaboration and social computing requirements behind
the firewall as a natural extension of customers' current ECM initiatives
(ensuring a tight link to existing content and processes), as well as Web 2.0
enablement of public websites, intranets and extranets.
    "In order to be successful, customers must view Enterprise 2.0 within the
context of their ECM strategies," said Bill Forquer, Executive Vice President
of Marketing at Open Text. "Our ECM leadership is based on advocating a
holistic approach, where content originating from multiple sources and
repositories can be effectively managed, reused and delivered across the
enterprise. An effective Enterprise 2.0 strategy requires a similar holistic
approach that factors in all the 2.0 content being created."
    Forquer adds, "Many organizations treated email as special content
outside their ECM strategy. Consequently, this silo treatment has degenerated
email repositories into unmanaged chaos and unquantifiable risk. There is no
need to repeat that experience with emerging 2.0 content and rich media."
    Open Text has the credentials to help organizations take this holistic
approach for their Enterprise 2.0 aspirations, according to Forquer, "We have
a track record of innovation in web-centricity, collaboration and search.
We're also leaders in helping organizations apply records and archiving rules
to content across many systems, from email to SharePoint to SAP to Oracle to
our own content repositories. We can bring a holistic view of content that can
tie Enterprise 2.0 into the broader ECM context, so that 2.0 content can be
managed."

    
    The fundamental elements of Open Text's Enterprise 2.0 strategy include:

    -  Experience Optimization: Optimize the end user experience through
       personalization, language preferences, analytics, voting, tagging,
       blogs and moderation.
    -  Workgroup Optimization: Optimize collaborative applications that
       enhance the variety of workgroup structures in an organization such as
       teams, projects, communities of practice and program offices.
    -  Enterprise 2.0 Content Management: Provide flexible use of wikis,
       forums, blogs, tagging, and real-time collaboration. Provide advanced
       handling of rich-media content, with special emphasis on video, which
       is quickly becoming the de-facto format for 2.0 style work.
    -  Make Enterprise 2.0 Content Safe: Manage Enterprise 2.0 content
       holistically alongside other content repositories providing a
       consistent implementation of archiving, disposition, retention and
       compliance policies.
    -  Find Before Search: Intuitively find and deliver information relevant
       to the user's then-current context and present that information
       without the user explicitly searching for the same.

    In line with its Enterprise 2.0 strategy, Open Text is emphasizing product
development and technology directions that support 2.0 fundamentals, with
areas of focus that include:

    -  Meta-Data to Underpin Experience Optimization: Deeper levels of
       meta-data handling will enrich the user experience. This includes
       richer meta-data handling for content, but with particular emphasis on
       richer meta-data for people and processes as well. It also includes
       blending the best of both top-down taxonomies with bottom-up tags.
    -  Relationships: Graphing interactions between people, processes and
       content that can reveal implicit, sometimes hidden, relationships that
       can be used to optimize business processes.
    -  Workgroups: Adapting technology to improve workgroup effectiveness.
       Additional workgroups include committees, governance boards,
       escalation teams, and exception management. This also includes
       blending collaborative escalation and exception handling within high-
       throughput applications such as Accounts Payable.
    -  Classification: Improved intuition to auto-classify content,
       particularly drawing on past user behaviors and current context.
    -  Email Analytics: Building on classifications and graphing interaction,
       introduce or extend tools that reduce our email dependency and burden,
       such as auto-promotion of email threads to blogs.
    

    New Offerings Accelerate 2.0 Adoption

    In a separate release today
(http://www.opentext.com/news/pr.html?id=2019), Open Text is announcing
Livelink ECM - Extended Collaboration, a solution designed to provide the
building blocks to help Livelink ECM customers implement 2.0 technologies.
    In September, Open Text also announced a set of solutions for its RedDot
Web Content Management suite that help customers 2.0-enable public websites,
intranets and extranets (http://www.opentext.com/news/pr.html?id=1928).

    AIIM Conference & Expo 2008, CeBIT 2008 Conference

    Open Text is announcing its Enterprise 2.0 news in conjunction with the
AIIM Conference this week in Boston, where Open Text is exhibiting in booth
No.3221, and at the CeBIT 2008 Conference in Hannover, Germany, where Open
Text is exhibiting in booth No.D09, Hall 3.

    About Open Text

    Open Text, an enterprise software company and leader in enterprise
content management, helps organizations manage and gain the true value of
their business content. Open Text brings two decades of expertise supporting
46,000 customers and millions of users in 114 countries. Working with our
customers and partners, we bring together leading Content Experts(TM) to help
organizations capture and preserve corporate memory, increase brand equity,
automate processes, mitigate risk, manage compliance and improve
competitiveness. For more information, visit www.opentext.com.

    Safe Harbor Statement Under the Private Securities Litigation Reform Act
    of 1995

    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
and profitability prospects, the benefits of the Company's products to be
realized by customers, the Company's position in the market and future
opportunities therein, the deployment of Livelink and our other products by
customers, and future performance of Open Text Corporation. Forward-looking
statements may also include, without limitation, any statement relating to
future events, conditions or circumstances. Forward-looking statements in this
release are not promises or guarantees and are subject to certain risks and
uncertainties, and actual results may differ materially. The risks and
uncertainties that may affect forward-looking statements include, among
others, the failure to develop new products, risks involved in fluctuations in
currency exchange rates, delays in purchasing decisions of customers, the
completion and integration of acquisitions, the possibility of technical,
logistical or planning issues in connection with deployments, the continuous
commitment of the Company's customers, demand for the Company's products and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission (SEC), including the Form 10-K for the year
ended June 30, 2008 You should not place undue reliance upon any such
forward-looking statements, which are based on management's beliefs and
opinions at the time the statements are made, and the Company does not
undertake any obligations to update forward-looking statements should
circumstances or management's beliefs or opinions change.

    Copyright (C) 2008 by Open Text Corporation. LIVELINK ECM and OPEN TEXT
are trademarks or registered trademarks of Open Text Corporation in the United
States of America, Canada, the European Union and/or other countries. This
list of trademarks is not exhaustive. Other trademarks, registered trademarks,
product names, company names, brands and service names mentioned herein are
property of Open Text Corporation or other respective owners.





For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext.4266, rmaganin@opentext.com; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429, sdodge@opentext.com; Brian Edwards,
McKenzie Worldwide, (503) 577-4583, briane@mckenzieworldwide.com


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