Open Text Paints Bright Future for Broadcasters on the Web



    
    With Addition of Vizible, Open Text to Add Revolutionary User Interface
    to Proven Media Management System
    

    NATIONAL ASSOCIATION OF BROADCASTERS CONFERENCE, LAS VEGAS, April 20
/CNW/ - Open Text (NASDAQ:   OTEX, TSX: OTC), a global leader in Enterprise
Content Management (ECM), announced that it will be demonstrating a
breakthrough 3D interface at the 2009 NAB Show this week that will give
broadcasters and content creators a compelling new way of delivering rich
media content - one that will sift through the volume and complexity of
information users must contend with on the Web. This interface, developed by
recently acquired Vizible Corp., will be integrated with Open Text's proven
media management solutions offered as part of the Open Text ECM Suite.
    While many in the broadcast industry see media developments around Web
2.0 as spurring new revenue streams, they also worry about controlling and
managing their valuable intellectual property. They face pressure to
economically manage the burgeoning number of workflows for organizing,
editing, and collaboration and to distribute media to a rapidly growing number
of platforms and devices. At the same time, traditional ways of presenting and
managing content are falling behind as the amount and complexity of
information increases.
    "We have reached the point where two dimensions are not enough for people
to make sense of all the information they need to process," said Scott Bowen,
President of Open Text's Digital Media Group. "The Vizible interface provides
a revolutionary new way to deliver content for a more satisfying and immersive
user experience. And, all this will be supported by the strength of our
industry leading content and digital media management solutions."
    Vizible will let broadcasters present content such as a videos, music or
photos as cells in 3D layouts. Each cell is actionable by the viewer, meaning
the user can choose to view a video or photo and experience the media, or the
cells can reassemble around a particular topic or theme based on user
preference. This level of visual appeal, interaction and personalization will
help broadcasters drive user adoption and maintain user engagement.
    And Vizible goes beyond the browser to enable cross-platform content
experiences on mobile devices such as smart phones with a consistent
high-quality user experience. It also lets broadcasters syndicate content via
rich media widgets to blogs, Facebook or MySpace pages and sites like iGoogle
or iPlayer from the BBC. While opening new avenues for distributing content to
the social Web, the Open Text solution provides the tools needed to manage and
control usage and to capture analytics to enhance personalization or to
deliver targeted advertising.
    Open Text's Digital Media Group will be delivering demonstrations of the
Vizible technology in booth SU11417 throughout the 2009 NAB Show. Open Text
will also be providing informative talks on how enterprise and SaaS Digital
Asset Management solutions can help streamline workflows and maximize the
value of the rich media content powering marketing, production processes, or
publishing operations.
    The Open Text Digital Media Group is a leader in enterprise media
management, bringing a depth of experience around rich media workflows and
capabilities. Open Text's award-winning and proven solutions are the choice of
leading companies around the world, including 20th Century Fox, Siemens, Time,
General Motors, Discovery Communications, Paramount, HBO and many more.
    Open Text's digital media solutions are offered as part of the Open Text
ECM Suite, the company's flagship offering. The Open Text ECM Suite brings
together the broad range of content management capabilities organizations need
to securely and safely manage all types of enterprise information - documents,
vital records, Web content, video, images, email, forms and reports - across
many different enterprise systems and applications.
    For more information about Open Text's digital media solutions, go to:
digitalmedia.opentext.com

    About the 2009 NAB Show

    The NAB Show will take place April 18-23, 2009 in Las Vegas (exhibits
open April 20). It is the world's largest electronic media show covering
filmed entertainment and the development, management and delivery of content
across all mediums. Complete details are available at www.nabshow.com.

    About Open Text

    Open Text, an enterprise software company and leader in enterprise
content management, helps organizations manage and gain the true value of
their business content. Open Text brings two decades of expertise supporting
50 million users in 114 countries. Working with our customers and partners, we
bring together leading Content Experts(TM) to help organizations capture and
preserve corporate memory, increase brand equity, automate processes, mitigate
risk, manage compliance and improve competitiveness. For more information,
visit www.opentext.com.

    
    Safe Harbor Statement Under the Private Securities Litigation Reform Act
    of 1995
    

    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
and profitability prospects, the benefits of the Company's products to be
realized by customers, the Company's position in the market and future
opportunities therein, the deployment of Livelink and our other products by
customers, and future performance of Open Text Corporation. Forward-looking
statements may also include, without limitation, any statement relating to
future events, conditions or circumstances. Forward-looking statements in this
release are not promises or guarantees and are subject to certain risks and
uncertainties, and actual results may differ materially. The risks and
uncertainties that may affect forward-looking statements include, among
others, the failure to develop new products, risks involved in fluctuations in
currency exchange rates, delays in purchasing decisions of customers, the
completion and integration of acquisitions, the possibility of technical,
logistical or planning issues in connection with deployments, the continuous
commitment of the Company's customers, demand for the Company's products and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission (SEC), including the Form 10-K for the year
ended June 30, 2008. You should not place undue reliance upon any such
forward-looking statements, which are based on management's beliefs and
opinions at the time the statements are made, and the Company does not
undertake any obligations to update forward-looking statements should
circumstances or management's beliefs or opinions change.

    
    Copyright (C) 2009 by Open Text Corporation. OPEN TEXT and Vizible are
    trademarks or registered trademarks of Open Text Corporation in the
    United States of America, Canada, the European Union and/or other
    countries. This list of trademarks is not exhaustive. Other trademarks,
    registered trademarks, product names, company names, brands and service
    names mentioned herein are property of Open Text Corporation or other
    respective owners.
    





For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
961-0662, rmaganin@opentext.com; Stephanie Fazio, Open Text Corporation, (519)
888-7111, x2429, sfazio@opentext.com; Brian Edwards, McKenzie Worldwide, (503)
577-4583, briane@mckenzieworldwide.com


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