Adds Vizible's Powerful Rich Media Publishing, Content Syndication
and Analytics Tools to its Digital Media Capabilities in the Open
Text ECM Suite
WATERLOO, ON, April 8 /CNW/ - Open Text(TM) (NASDAQ: OTEX, TSX: OTC), a
global leader in Enterprise Content Management (ECM), announced today that it
has acquired Toronto-based Vizible Corporation, a privately held maker of
award-winning digital media interface solutions delivered via an innovative
publishing platform that enables cutting-edge syndication and analytics. The
addition of Vizible expands Open Text's fast growing set of Digital Media
solutions, which helps companies manage rich-media content such as video,
audio, graphics and photography.
Vizible's solutions will give Open Text a strong set of digital media
solutions that fit today's social media applications, providing unique
capabilities to marketers and advertisers, as well as media and entertainment
organizations looking for new ways to extend the value of their intellectual
property in a social media world.
"Social media is driving demand for richer online experiences, including
video and more engaging visual elements -- there's greater demand for content
owners to deliver these in order to set themselves apart," said Scott Bowen,
President of Open Text's Digital Media Group. "Our acquisition of Vizible adds
powerful tools and digital media expertise to the Open Text ECM Suite, and
will play a central role in the development of new, innovative digital and
social media solutions."
Vizible's solutions provide the ability to create a rich, 3-D navigation
experience for traditional media, and the ability to deliver content across a
range of display devices. The presentation of content is driven by rules that
users can personalize so that each viewer's experience can be different.
Vizible's solutions tie well with the ever changing world of multi-platform
content consumption across the web -- via cell phones, PDAs, and Web browsers
- and the need to provide a consistently superior experience to viewers no
matter where or how they're accessing content.
The Vizible solution also allows customers to easily syndicate their rich
media content to consumers, business customers or supply chain partners using
an open-standards platform. Using Vizible, for example, a company can create
rich media widgets that can deliver videos, photos or other branded content.
Companies can use the solution to offer easily embeddable, branded rich media
content on a wide range of sites, from partner or retailer sites, to Facebook,
to blogs. As customers syndicate their content, they are also able to maintain
control and leverage an inherent set of analytic capabilities Vizible offers
in its solutions.
"At Vizible we worked to give customers the best of both worlds: the
ability to create and easily offer rich visual experiences for their
audiences, while retaining control and providing quality usage data," said
Anthony Gallo, former Founder and Chief Technology Officer of Vizible, who
will join Open Text as Vice President of Digital Media Experiences. "We're
excited about the opportunities afforded at Open Text, where we will be able
to build on the work we've done and integrate our solutions to complement the
broader portfolio of Open Text digital media, social media and ECM offerings."
As part of the acquisition, Open Text will add the Vizible team to the
company's Digital Media Group. Vizible employees will remain in the Toronto
area at Open Text's Richmond Hill, Ontario office.
Open Text is a leader in enterprise Digital Asset Management (DAM)
solutions, offered as part of the Open Text ECM Suite. The solutions bring a
depth of experience around rich media workflows and capabilities. Open Text's
award-winning and proven DAM solutions are the choice of leading companies
around the world, including BBC, Walmart, Time, Discovery Communications,
Paramount, HBO and many more. For more information about the Open Text Digital
Media Group, go to: http://digitalmedia.opentext.com.
About Open Text
Open Text, an enterprise software company and leader in enterprise
content management, helps organizations manage and gain the true value of
their business content. Open Text brings two decades of expertise supporting
50 million users in 114 countries. Working with our customers and partners, we
bring together leading Content Experts(TM) to help organizations capture and
preserve corporate memory, increase brand equity, automate processes, mitigate
risk, manage compliance and improve competitiveness. For more information,
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