OPA! Danone introduces Oikos, the Real Greek Yogurt - Experience centuries of tradition with every bite

TORONTO, Sept. 14, 2011 /CNW Telbec/ - Experience a taste of Greece when Oikos Greek Yogurt from Danone hits supermarkets across Canada this month. A delight for the senses, the thick, creamy yogurt is available in a variety of flavours and is available in an organic fat-free and a regular 2% low-fat version. Enjoy Oikos as a healthy snack on its own or incorporate it into your meals to add some Mediterranean flare!

Setting Oikos apart from other Greek yogurts is the authenticity with which it is made. While competing brands of "Greek-style" yogurt owe their consistency to the addition of thickening agents, the rich, smooth texture and unique tangy taste of Oikos Greek yogurt is a result of a careful straining method inspired by Greek tradition. The process requires three times as much milk as is found in regular yogurt, yielding a dense product that is high in protein. Made from just three ingredients:  milk, cream, and active culture, protein-packed Oikos is a health-conscious choice. Each 175 gram serving contains between 13 and 17 grams of protein—double the amount in regular yogurt, with a low fat content that does not sacrifice flavour. In fact, eight out of ten people preferred the taste of Oikos to other Greek yogurts in a comparative study.1

Oikos yogurt is available in two formats:  4 x 100g single-serving, fruit-bottom cups in blueberry, strawberry, and honey flavours; and in 500g tubs in both plain and vanilla flavours. Ideal as a snack or for breakfast, the creaminess of Oikos also lends itself well to dessert. Greeks use yogurt in a multitude of savoury dishes as well, so experiment with Oikos as a healthier alternative to cream, sour cream and even mayonnaise in every day cooking. Inventive chefs will also find ways to incorporate Oikos into a wide range of recipes.

About Danone in Canada

Danone Canada Inc. is a member of the Danone Group, a world leader in the agrifood industry. As a manufacturer and distributor of quality products combining superior taste with healthy ingredients, Danone is today Canada's largest producer of yogurt and other fresh dairy products. Danone's mission is to bring health through food to as many people as possible. For more information, please visit www.danone.ca.

1 Study conducted by Cintech Agroalimentaire, Food Marketing Specialist, November 2010, using vanilla-flavoured Greek yogurt.

SOURCE DANONE CANADA

For further information:

Source:  Danone Canada Inc.

For more information, samples, or high res. Photography, please contact:
Theresa Quick
Enzyme
(416) 535-3939
medias@prdepartment.ca

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DANONE CANADA

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OIKOS GREEK YOGURT

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