Ooooh Canada: Canucks Missing Out On Orgasms



    
    Durex(R) Sexual Wellbeing Global Survey Reveals Limp Results for
    Canadians in the Bedroom
    

    TORONTO, Feb. 3 /CNW/ - Our national anthem may be "O Canada," but the
big O is exactly what many Canadians are missing. According to the 2008 Durex
Sexual Wellbeing Global Survey, only half of Canadians are usually able to
achieve orgasm during sex. Out of that orgasmic 55 per cent, Canadian women
score lower than men, with only 35 per cent of women - versus 76 per cent of
men - frequently achieving orgasm.
    "Men are generally able to achieve orgasm during intercourse, but this is
not true for all women," says Rebecca Rosenblat, relationship and sexuality
therapist. "Women are natural multi-taskers and therefore require more
stimulation and time to focus on their pleasure and achieve orgasm."
    In fact, the Durex survey revealed that women who report almost always
climaxing spend about eight minutes longer on foreplay and intercourse
cumulatively than those who climax infrequently. Women who are satisfied with
the intensity of their orgasm also devote more time to foreplay and
intercourse than those who are dissatisfied - 37 minutes versus 26 minutes.
    According to the survey, women who frequently achieve orgasm and enjoy
intense orgasms are involved in a range of sexual activities, including
masturbation, games and role play, and also use a range of intimacy products 
such as vibrators and lubricants.
    "Orgasm is one of the goals of giving and receiving physical pleasure,
since it promotes both physical and sexual health and wellbeing," explains
Rosenblat. "I often hear from women who have difficulty achieving orgasm. They
think something is wrong with them or their body, and this affects their
levels of anxiety, their relationships, and their ability to relax and try
again."
    To help Canadian women achieve greater sexual wellbeing, Durex has
introduced Utopia(TM), a female arousal gel designed to stimulate, increase
desire and enhance sensation. Utopia has been shown to enhance female sexual
pleasure in 93 per cent of cases.
    "What is important to note is that there are female arousal gels like
Durex's Utopia that are made for women with their sexual wellbeing in mind,"
says Rosenblat. "Biologically, these products help women focus because of the
intensely delicious sensation."
    Additional Durex products designed to help users enjoy better sexual
wellbeing include a variety of vibrating devices, personal massagers,
lubricants and specialty condoms. Durex continues to introduce exciting and
first-of-its-kind products such as the recently launched Quiver(TM), a
freezable lubricant cube.

    Other Durex Sexual Wellbeing Global Survey highlights include:

    Love thy self: Thirty-eight per cent of Canadian women find that
masturbation is the easiest method of achieving orgasm, versus 20 per cent of
men. This compares to 25 per cent of Canadian women who claim that sex is the
easiest method of achieving orgasm, versus 31 per cent of men.

    Where is the love: People who orgasm feel closer to their partners.
People who regularly feel the earth move say their relationship with their
other half is strong - eight in 10 who frequently orgasm feel close to their
partner during sex, while only five in 10 who infrequently orgasm report
feeling close to their partner during sex.

    I think we're alone now: Canadians need to spend more time alone with our
partners - even 41 per cent of those who orgasm regularly would like more
quality time with their loved one.

    Massage does a body good: Canadians who achieve regular orgasms are more
likely to have embraced the power of sensual touch than those who don't climax
regularly.

    What goes "bzzz" in the night: Intimacy products, such as Durex
Allure(TM), enhance the quality of orgasms for women - 50 per cent of Canadian
women who are satisfied with the intensity of their orgasm report using them.

    Comparing measurements: Italians, Spanish, Mexicans and South Africans
are the most likely to climax almost every time they have sex with 66 per cent
usually managing to hit the spot. Canadians are more likely to orgasm during
sex than the Chinese or Japanese, of which 24 per cent and 27 per cent are
likely to achieve orgasm, respectively.

    South of the border: Our friends to the South are slightly more orgasmic,
with 59 per cent of Americans usually managing to climax.

    Get happy: Globally, 58 per cent of those who usually achieve orgasm are
content with the emotional aspects of their sex life compared with 29 per cent
of those who rarely climax. Canadians aren't feeling the benefits of orgasm as
much as other global lovers, with only 57 per cent of us who frequently orgasm
feeling happy about our psychological health.

    About Durex Consumer Products

    SSL Canada Inc. is a subsidiary of SSL International plc. of Great
Britain, the manufacturer of Durex(R), the world's leading condom brand.
Backed by more than 75 years of sexual health experience, Durex products are
sold in more than 130 countries around the world. In addition to Durex
condoms, SSL International plc. produces a range of leading healthcare and
consumer products.

    
    Notes to Editors

    Durex Sexual Wellbeing Global Survey

    -   This is the third in a series of reports generated by the Durex
        Sexual Wellbeing Global Survey, commissioned by Durex and carried out
        by Harris Interactive

    -   The objective was to enable Durex, the leading authority on sexual
        wellbeing with more than 75 years of experience in developing
        condoms, lubricants and devices, to remain at the forefront in
        helping people fulfil their sexual aspirations and enjoy better sex

    Findings from published research into health and emotional benefits from
    orgasms:

    -   The mortality risk for men was 50 per cent lower among men who had
        frequent orgasms (two or more/week) than among men who had less than
        one/month (Davey Smith et al, 1997)

    -   Other research has shown a positive correlation between orgasm and
        reduced heart disease and cancer (Feldman et al, 1998; Abramov, 1976;
        Murrell, 1995; Petridou et al, 2000)

    -   Orgasm relieves tension as oxytocin stimulates feelings of warmth and
        relaxation (Weeks, 2002)

    -   Orgasm causes a surge in oxytocin and endorphins, the body's natural
        painkillers and depression fighters, that may have a sedative effect
        (Odent, 1999) and reduce stress (Charnetski and Brennan, 2001)

    -   In a study of 83 women who suffered migraines, Evans and Couch (2001)
        reported that orgasm resulted in at least some relief for
        (greater than) 50 per cent of the women

    -   Frequent ejaculation may help protect men against prostate cancer
        (Giles et al, 2003)

    -   Oxytocin, a hormone that promotes feelings of intimacy, jumps to five
        times its normal level during climax (Seeber and Gorell, 2001)
    





For further information:

For further information: or to request and interview please contact: Naz
Araghian, GCI Group, (416) 486-7225, naz.araghian@gcicanada.com; Devon Burke,
GCI Group, (416) 486-7231, devon.burke@gcicanada.com

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